I just discovered a highly educational equestrian blog by Renee Swanepoel at EncyclopediaEquestria.blogspot.com

Each posting looks to be a full length article stuffed with equestrian related information that is well thought out and written. If it sounds like I am impressed, that is because I am. Many horse businesses could be greatly improved by the addition of a blog with articles of this quality.

Yes writing good postings takes time, effort, and research but they help show potential customers what to expect from you, your staff, or your product. The ability to type well wouldn’t hurt either.

If you have a horse riding facility, give riding lessens, or help people train their horses you really should consider starting an informational equine blog. Put yourself in your potential customers’ shoes. If you were considering hiring a riding instructor and you visited two websites one with a lot of helpful info and the other with just the common web pages of services, price list, and a two-paragraph ‘about’ page which one would you be more likely to hire?

People want information that helps them make purchasing decisions. Posting great information also gives them the feeling that you care and that you are knowledgeable.

“Rider education is my passion!” says Renee Swanepoel and her blog, Encyclopedia Equestria shows that.

What is your horse business passion? Start to blog about it and gain more business!

Has your horse business been helped by you posting informational articles to your site or blog? Or do you see how posting information on your business specialty would help? If so tell us about it in the comments. Thanks!


  1. Wow what a great informative blog. I really like the topics covered. If you would like to visit my blogs as well please visit http://www.horsegalore.com We recently added a new translation feature to our site which is totally cool for those who are not affluent in English. I love horse blogs as I am learning new things every day from them.

  2. Renee of Encyclopaedia Equestria sent me the following message…

    What a lovely write-up about Encyclopaedia Equestria! That was so sweet. I love writing and love horses and now I can combine them. I am an advisor on another brilliant site (www.horsejunction.co.za) which I rekon to be the best Equine Site we have here in South Africa.

    How the blog happened was that I was looking for a place to store all of my articles and Advice because every time I changed PC’s, or my server blew or I changed jobs, I lost most of the information. So really, it started a month or two ago really just as a place to store information. My boss suggested that I should make it available for everyone out there, and so there you go. What you see now is the fruits of his suggestion!

    I really am passionate about rider education. My pupils used to really tease me about it, but I used to give them written homework in addition to their regular lessons.

    I was amazed to see how many people out there owned horses but did not even know something as simple as what the regular temperature of the horse should be! If you are taking responsibility to care for a living being as wondrous as a horse, then I feel you should be responsible for educating yourself to do it properly!

    Also, I feel that if someone has worked up the courage to write to a website to ask for help, then you owe it to them to give them a proper, well researched answer that they would not have been able to think out themselves! Unfortunately, it is true that there are more and more ‘standard’ answers for problems and often advisors will churn them out without taking time to think about the problem!

    Anyway, just wanted to say thanks! As you can tell, once I get going, I can type up a bloody book!

    I try to add articles and other interesting things regularly, so keep checking for more!


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