The pain and gain of change

Be open to change

Horse Business eZine – Equine Business Marketing Tips for the Busy Business Owner

Delivering ideas, inspiration, and practical marketing information specifically for Equine Related Businesses.

June 2007; Issue #6 Joni Solis, Editor

Sorry for this huge delay in getting my monthly newsletter out to you! My computer which is only three years old (does that equal 85 in human years?) caused me major headaches with serious errors and freezing nearly daily. So I purchased a new Dell computer with Window’s Vista.

Then the fun really began! I had to figure out how to get everything from my old computer to my new one and then I find out that many of my programs need to be updated to work on vista and some will not work at all. Even some of my hardware (printer and scanner) needs to be replaced.

Change, it is not a four letter word but it sure can cause us so much fear, pain, time, and money. I put off buying a new computer because I knew it meant all of this. But change is life and there is no use trying to stop it. I have to make adjustments and learn to go with the flow of change and that in the long run I will see that change was needed and is good.

Are you open to change?

Maybe it is time to rethink your business plan, your work systems, your advertising avenues, or how you deal with employees and customers. Maybe something as simple as being open to new horse tack like a bit-less bridle or a treeless saddle will help you and your horse make a nice leap forward.

“He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery.” ~ Harold Wilson

Too many horse businesses are stuck in the past and afraid of any kind of change. But change can lead you down a better and more profitable path. Last week I read that many business people don’t make the income they could because they are not willing to make changes. The smartest business owners make changes all the time — experimenting and testing (not just assuming).

Make a change or two this week. Don’t keep putting it off. Feel the fear and do it anyway!
Just because things have always been done a certain way doesn’t mean that is the best way.

“It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power.” ~ Alan Cohen

A few areas to consider exploring…

For you and your horse:


Horse Clicker Training Clinic

  • Clicker training for horses (positive training that really motivates)
  • Bitless bridles, treeless saddles, elastic girths, shoe-less/barefoot hooves
  • Natural de-wormer and fly spray, herbs for health, essential oils, energy healer
  • Use EFT to clear riding fears

For you horse business:

  • Digital newsletter – stay in touch with your clients
  • Business blog – help more people find your site through the search engines
  • Business signs – farm signs, vehicle signs (come on and advertise your business!)
  • Hire a business coach / life planner – two heads are better than one!
  • Learn about and consciously start to practice the law of attraction (the secret)
  • Revamp your business plan and strategies
  • Consider tag training for your riding clients and employees
  • Use EFT to clear mental blocks to receiving abundance

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” ~ Charles Darwin

“In times of change, learners inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” ~ Eric Hoffer

Do a friend a favor and tell them about the Horse Business Newsletter.

  • Practical money making marketing information specifically for Horse Related Businesses.
  • Updates on the latest Horse clip art and web sets
  • Notice of Special features, like the printable Horse Art Note Cards and new eCards,
  • NEWS of Super Sales and New products and services!
  • Special Inspiring Horse Quotes about horses and life lessons!
  • Information about helpful, time saving, programs
  • Monthly newsletter and quickly weekly tidbit!

Copyright 2007 Joni Solis – A Love for Horses All rights reserved.