How a new equine business is born from noticing a hoof problem
In July of 2006 Bryan Tilghman contacted me about purchasing a horse logo design for a horse hoof product he was working on marketing. The product idea seemed sound to me and I was impressed with the fact that he seemed to have done his homework by researching the available product options and markets.
Too many people contact me wanting to start some kind of horse business, but they haven’t done ANY research at all. I have even turned down logo clients telling them to rethink their marketing plan (like make one in the first place) and then get back with me.
The birth of a business idea
Bryan’s didn’t start out to design a new horse product or make a horse business. But one day he happened to observe a friend struggle to concoct a home-made bandage for his horse’s sore hoof using some cardboard, baby diapers, and the handyman’s best friend – silver duct tape. The owner loved his horse and was willing to build this bumbling hoof bandage twice a day! Well Bryan thought there had to be a better way and wondered how many other horse owners were faced with the same dilemma.
For most people it would have been just a fleeting thought and forgotten before any action was taken. Many business opportunities are never noticed or they are noted but then not acted on. But Bryan set his mind to work on developing a better solution. It took many trials and bumps in the roads over several long years – most people would have given it up, but Bryan persisted.
The concept was initially based on an adhesive system and later evolved to an industrial hook and loop system. Bryan spent many nights making home-made bandages in his living room only to have them fail in the field. Sheer persistence led to the current design that seems to meet Bryan’s original goals and requirements of the product – to offer a down and dirty solution to facilitate effective treatment, allow the horse to stay on turn out, and make it easy and convenient for the horse owner.
“The heights by great men reached and kept
Were not attained by sudden flight,
But they, while their companions slept,
Were toiling upward in the night.”
– Henry Wadsworth Longfellow
Now Bryan is ready to introduce his new horse hoof product, Hoof Wraps to the equestrian marketplace. Hoof Wraps is the first disposable bandage for the treatment of common equine hoof problems.
I am proud of Bryan and happy he chose me to be a small part of this project and I wish him and his new horse business the best.
“Hoof Wraps” a disposable and affordable hoof bandage.
Observe everything around you – all the problems people face. Problems can be golden opportunities just waiting for someone that has the passion and persistence to take action.
“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.”
– Dale Carnegie
“Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.”
– John Quincy Adams
Here is article about a women that invented a new horse product- Invention makes horse float-loading safer, easier
Horse Business Marketing Tip:Do your home work and research the marketplace well and check what is out there, the prices ranges, and think about what is needed and desired. How you can make a better product or service, one that adds value or convenience to people’s lives.
I would love to hear your thoughts on this. Have you ever had a horse with hoof problems? Did you try out home-made bandages? Are you keeping your eyes alert to new business opportunities? Thanks!