Valuable marketing information to help your horse business succeed.
Introducing the Horse Advertising Network (HADN) for the Horse Industry (Carson City, NV – July 7, 2009) The easiest, most effective Internet advertising solution dedicated solely to the Horse Industry.
Rhythm Beads — musical jewelry for horses Read the rest of this entry
Business Article by Alyice Edrich
I just did a search on YouTube for “Horse for Sale” and 6,300 horse videos pop up in the search results! That is a lot of ‘horses for sale’ videos on one site. One video received 72,447 views! Since YouTube now receives twice the page views as Google my guess is that many people are finding and buying horses because of these posted horse videos. People are successfully selling horses using video — Are you?
2008 UPDATE: NickerIt.com closed its site.
This sterile stallion story has already received 191 comments! It seems to have drawn enough interest from horse people that most commented on the story.
I just read a news report stating that more people are posting their classified advertising on the Internet instead of in printed newspapers. So if you are still only posting your horses for sale in your local paper seriously reconsider the Internet as your top choice for horse ads.
If you rely on your horses for income, you are going to have to have good marketing skills just like any other business. That’s right, horses don’t sell themselves! If you are a breeder, riding instructor, trainer, boarding facility, or horse dealer, you are going to need to reach and impress your potential customers in order to sell them your products and services. How do you do that? Just follow the steps illustrated below and you’ll be well on your way to enjoying a successful horse-related business!
1.) Know who your customers are. Who needs your products and services? If you are a training facility, then people with untrained horses need you. If you are a boarding facility, then horse owners who don’t have space at home for their horses need you. If you are a riding instructor, then your potential customers are anyone who wants to learn how to ride horses. You get the picture! A big part of making sure your horse business works is identifying your customers.
2.) Find out where your customers hang out. Where do horse people congregate? At feed and tack stores, at horse shows, at online horse-related web sites and chat rooms, to name just a few. Now break it down even further. Let’s say you are a breeder of Morgan horses. Sure, you’ll find some Morgan enthusiasts at the tack shop and feed store, but you’ll likely find them in droves at breed-specific shows. Find out what newspapers and magazines your potential customers read as well.
Hi, I am Joni Solis and this is where I share my love of horses and help horse business owners with helpful articles. Looking for professional horse graphics visit my site: Horse-Logos.
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