The Path of the Horse Teleseminar Series

FOR IMMEDIATE RELEASE

Horses are not just for Christmas. Or Riding? How one Woman’s Search for the Truth Heralds a New Dawn in Horse Consciousness

A new DVD and Teleseminar Series look at how we are treating horses today and discover that perhaps we are not as enlightened as we think we are. The truth is not always easy to accept but the result of one woman’s efforts challenge us to make a change.

Stormy May

http://www.thepathofthehorse.com – Change is today’s buzz-word thanks to Barack Obama and when documentary film maker Stormy May took a long, hard look at today’s horse world, she found that it flatters to deceive and is itself a prime candidate for change. After years of training horses, giving riding lessons and judging competitions, she realized that she and many others had gone off course. What had happened to the beauty, majesty and freedom of horses she had dreamt of as a child? Disillusioned and in need of answers, she sold her ranch, packed her cameras and set out on a journey of self-discovery around the world to find the truth.

What she discovered was at times quite shocking. She realized that the abuse handed out daily to horses is openly allowed and even encouraged. Had the values of our society become so out of alignment that this sort of behavior is considered normal?

She knew there had to be better, more compassionate ways of handling horses. There had to be people out there trailblazing the way to a new era in horsemanship. What indeed could we learn from the horses themselves and their society?

On her journey to discover these answers, she met enlightened horse people:

The Teachers

• Alexander Nevzorov from Russia – whose masterful work has led to the discovery of how to educate horses without bits, bridles or punishment
• Klaus Ferdinand Hempfling – a German living in Denmark who teaches people to recognize the essential within themselves and the horses they work with
• Linda Kohanov – a pioneer in equine assisted learning and therapy
• Carolyn Resnick – a woman who learnt the equine code and found the secrets of acceptance into a herd of wild horses
• Mark Rashid – a Colorado cowboy, popular author and clinician
• Kim McElroy – visionary equine artist

Learn more about The Teachers of the The Path of the Horse Teleseminar Series.

The Path of the Horse DVD

The result is the documentary DVD “The Path of the Horse”, an expos√© of the horse world from an insider’s perspective, which has just been released to great acclaim. It is to the equine world what the blockbusting DVD “The Secret” is to metaphysics and self-development.

The Path of the Horse Teleseminar Series

January sees the start of the “The Path of the Horse Teleseminar Series“. Subtitled “Learn from today’s visionaries and teachers”, this series of 5 weekly, equine teleconference calls looks at the new paradigm in horsemanship and discusses the issues and solutions involved.

Never before have such noted horsemen and women from around the world been brought together. This is a rare opportunity for people to put their questions to today’s thought leaders and visionaries in the horse world. For more information, to sign up for the Series and to ask a question, visit: The Path of the Horse Teleseminar Series

“They’ve carried us around on their backs for centuries, waiting for us to notice that they aren’t here just to help us evolve in terms of mastering nature and moving around the planet. They’re actually waiting for us to get to the point where we’re ready to evolve to a higher level of consciousness and awareness.” Linda Kohanov

Sign up for this exciting new horse teleseminar series TODAY!!

Anna - Teacher

For additional information on the DVD and Series or to schedule an interview with any of the speakers, please contact Mark Mottershead via email (see below). The DVD and MP3 recordings of The Path of the Horse Teleseminar Series can also be purchased from the website.

CONTACT:
Mark Mottershead, Producer
The Path of the Horse Teleseminar Series
Tel: +49 240 679762 (GMT+1)
Cell: +49 1777 096209 (GMT+1)
info [at] thepathofthehorse . com (remove spaces and replace [at] with @)
http://www.thepathofthehorse.com

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The Path of the Horse (Official Trailer)

Read The Path of the Horse film reviews

What You’ve Come to Believe About the Wild Horse Plight in America is WRONG

This is a copy of a special emailing I was sent from ‘Horse Nation‘:

And by continuing to believe it, you fight a surface war while, underneath it all, the government continues to remove and destroy our wild horses. The Bureau of Land Management (BLM) is now considering shooting thousands of wild horses it holds in captivity.

RE-EDUCATE YOURSELF ABOUT THE AMERICAN WILD HORSE PLIGHT

We’ve been battling the issue for years: saving wild horses from death in one form or another.

1. We are asked to believe they are starving to death on the public range due to overpopulation and need to be managed and controlled for their own good.
2. We are asked to believe they are dying of thirst due to drought conditions in the West (despite that cattle have no trouble finding water sources).
3. We are asked to believe wild horses are overpopulating and therefore competing with “native” wildlife or endangered species and must be removed from public lands to protect the ecosystems.
4. And now we’re being asked to believe that the high cost of taking care of unadoptable wild horses is just more than the Bureau of Land Management (BLM) can bear and that the BLM must now consider shooting the thousands of wild horses it holds in captivity.

But these reasons have never been the core root of the wild horse problem. Unfortunately, the above reasons HAVE been the truths even wild horse defenders have come to believe but they are not. They aren’t even close to the truth.

LEARN THE TRUTH ABOUT WHY WILD HORSES ARE BEING “MANAGED” AT ALL http://www.horsenation.info/news/AUMs.html

It will take all of us to come to terms with the core root of this issue and not continue treating the symptoms (via public outcry, writing legislators, etc.). Treating the symptoms all these years has only proven ineffective and it’s costing the wild horse its freedom and rightful place on the American landscape.

RE-EDUCATE YOURSELF ABOUT WHY THE BUREAU OF LAND MANAGEMENT IS REMOVING WILD HORSES FROM THE PUBLIC RANGE IN THE FIRST PLACE

And then let’s talk about serious, effective solutions.

Thank you.

Laura Moretti, Founder

Horse Nation: http://www.horsenation.info

P.S. Please copy/paste the above message, then email it to everyone you know and encourage them to forward it as well. And then please consider encouraging your local media to pick up on this part of the story!

Horse Nation

Note from Joni: Our government is killing our wild horses – most wild horses that our government catches eventually end up at horse slaughter houses.

Lets not have a time when the only place to view wild horses are in photos and videos.

Bush, Oil and Wild Horses
Watch out this video has some images that are hard to watch – but you need to!

Why the Wild Horses are Vanishing – Youtube video

Sheryl Crow & Viggo Mortensen speaks out for the horses – Youtube video

Wild Horses – Youtube video – music and photos of wild horses

Wild Horses Music Video – music and photos of wild horses

This last video is not about wild horses but about government corruption…
BLM Terror

Horse for sale videos increase sales

I just did a search on YouTube for “Horse for Sale” and 6,300 horse videos pop up in the search results! That is a lot of ‘horses for sale’ videos on one site. One video received 72,447 views! Since YouTube now receives twice the page views as Google my guess is that many people are finding and buying horses because of these posted horse videos. People are successfully selling horses using video — Are you?

In fact I bet that if you are just using still photos and text on your site or posted to one of the horses for sale listing sites that you are not exposing your horse to as many potential buyers as you possibly can. Marketing tests prove that video does a much better job of showing off your product and motiving a person to purchase. Videos have increased conversions by nearly 50 percent! Isn’t it time you start marketing your horse business with videos?

Why Video to Sell Horses?

When selling your horse on the web, quality videos are essential to provide potential horse buyers a clear idea of your horse’s form, movement, manners, and personalty. Good video production takes time and work, but properly made videos help sell horses in a completive marketplace and help you receive the top price for your horse.

The time to make videos of your horse is not when someone requests to view one. You should plan ahead and make the videos a major part of your marketing plan. In fact videos should be the most important part of your horse marketing.

It takes time and money to make DVD copies of the final videos to mail out to prospective customers that request them and some people request videos just because they enjoy watching videos of horses. You could charge a refundable deposit fee that covers the cost of the DVD and shipping.

Web videos

Post your horse videos online — instantly viewable 24 hours a day, 7 days a week from any computer on earth with an Internet connection. If you post them on sites like youtube and the other free video posting sites you don’t even have to worry about bandwidth costs either.

Increase sales with online video ads 2008

Video Equipment and Knowhow

Top of the line video equipment is not required to begin creating video for web display. In fact some people shoot decent video footage with their cell phones and digital cameras that have video options.

If you are on a tight budget and like small, simple to use video cameras then you should consider one of the Flip Video Cameras.

Review: Pure Digital Technologies’ Flip Video Camera

Videotaped with the Flip Video Camera

Of course if you have top dollar horses for sale and have a decent marketing budget, then I highly recommend having professional video shot by someone that specializes in horse video productions. Make sure to check references and view past client videos before making your selection of which video company to hire. Some professional horse photographers are now shooting video too. Does your local photographer shoot video? Find out!

What to Video

Your video presentation should cover important points of interest to a horse buyer. Some areas to consider videotaping are…

• Under saddle or harnesses: dressage, jumping, cross country, reining, trail riding — whatever skills in whatever discipline your horse it trained for and good at.
• Horse Show; include footage of any past trophies or ribbons.
• In hand segments; include close-ups of the horse’s conformation without tack
• Free Lunging, to show the horse’s true movement
• Lunging: under your control with changes in gait and direction
• Free Jumping
• In hand Obedience: tacking up and untacking, leading
• Horse care Obedience: vet visit, farrier, worming, shots, bathing, clipping, trailer loading, etc…

You don’t have to put everything in one long video. In fact is better if you make a few short videos that cover different areas — one showing the horse under saddle, one showing the horse’s ground manners, and one demonstrating the horses movements when free lunging or jumping. You want to cover enough in the videos to give someone a good overview of your horse’s training and abilities. This will help them feel confident in making an appointment to meet your horse or to even decide to purchase online just from the videos and reading your horse’s description (your sales copy). Specially if you offer a good guarantee or trail period. Don’t forget to have a good sales contract made and signed.

Make a video blog of your horse for sale and embed the videos into your blog or website pages. Update your site with new video clips as your horse learns more.

Audio Sales copy: the video sound track

Words

Write out all that you want to say in your video to make sure you cover all the selling features of your horse. You can add the voice over to the video (recommend) or talk while videotaping. Also put this the horse’s info on text on the page too.

Here is the sales copy for a horse for sale on the internet. Read it for ideas of what you may want to include in your audio and text for your horse for sale listing:

White Gelding Cepillo, this gelding is good on the street, trails, ring, and wherever else you want to ride. He does not spook at any of the parks nearby, not even with gun shots. My son is only 7 and he rides him anywhere. He is safe enough for him to ride around our neighborhood and in parades. Walks, Trots, Canters on commands. Neck reins or direct reins. Loads, clips, bathes, saddles with no problems. Safe for kids. Used to dogs, cats, goats, chickens, and OK to work with cows. He is 9 years old. He is dead broke and kid safe. This versatile horse is great for anyone to ride. No bad habits. No vices. Pretty Mover.

Music

Music can deeply stir the emotions and you should take your time in its choice. You want the music in the video to add to the video, but not overpower the images. Uplifting and inspiring music that puts people in a good mood is best. Consider songs about horses to really heighten the emotional response of equestrians. If you are not ready to make videos yet you consider make photo slide shows with music. Check out sites like Slide.com that allow you to make photo slide shows for free that you can embed into your web pages.

Youtube Videos of Horse for Sale

Sporthorse / Dressage horse for sale : Southside Flyer

Note that they added a title clip at the begging and the end of the video that shows their website address (URL). You should always mark your videos with your URL for videos posted on video sites or that someone may download.

Reining horse for sale

Also consider posting videos or a video slide show of photos of the horse’s dam and sir, specially if a top breeding sir.

Argentinus the Legend

Video Resources and Tips

Shooting Video to SELL the Horse! Good step by step article with photos with the info you need to know to get good videos of your horse for sale. Print it out as a blue print or check list.

Traffic Secrets 2.0 Watch this video to learn what cutting edge video creation is. High quality video with some fantastic effects — and some great free tips on how to get more people to view your site’s content. A must see.

Making Money With Youtube Videos Video marketing tips

Make Money on Youtube by Uploading Your Video Tips on including your live clickable link back to your website from your youtube videos.

5 Ways to Make Money on YouTube NOW! Tips on posting videos to youtube and making some cash. Watch this with your horse business in mind and I bet you come up with some great ideas of your own.

How to get stinkin’ RICH on YouTube!!! Video posting tips – short videos, tag the videos right, allow video replies.

Best Way To Increase Website Conversions Again watch this video with your horse business in mind. What can you do to get people to want to return to your horse site again and again – maybe tell them you will be posting updated videos of the horses for sale as their training progresses.

How to learn to make video…

Stomper Vision – How web video will transform YOUR online business Watch the video case studies of how video improves sale conversations.

Make it easier for people to pay you

You can make it easier for people buying your horse to pay you by taking payments (or the purchase deposit) online through PayPal. You can add a buy-it-button under your video clip. I am seeing more off line businesses (like veterinarians) offering this payment option. I believe your horse buying clients would appreciate the convince too.

You can even set up payments over time with PayPal’s subscription payments.

When you make it easier for people to pay their bills you are more likely to see you money and faster too. PayPaloffers a fast, affordable and convenient online payment service for businesses of all sizes.

If you have had luck with selling horses with videos please leave a comment below and let us know about it. Thanks!

Horses are know for running and jumping, but now there are a few that have taken up painting. They hold the paintbrush in their mouth and nod and swing their head while applying paint to canvas or paper. I bet some of these horse artist have sold more paintings than some human artist.

Horse business owners take note that the owners of these horse painters know how to get publicity; publicity equals more sales. Check out the PR news on Romeo and Juliet – newspapers, web sites, blogs, horse magazines to bird magazines. What does your horse or horse business do that is a bit different – news worthy ? – well get the news out with press releases and blog postings!

Meet the four horses that paint…

1. Cholla, a mustang artist. Cholla has a full page feature in the new Ripley’s Book, ‘The Remarkable Revealed’, release date 8/7/07.

   Video showing Cholla running in the snow and then painting.

2. Romeo & Juliet, two adorable gaited Paso Fino horses. They are now featured in their own children’s book, “Home Sweet Home with Romeo & Juliet“.
3. and now DaVinci, the new paint horse art student!

Horse Videos

At www.videojug.com you can watch (for free) professionally made instructional, helpful and informative videos on anything and everything in life. But for a horse lover like me I wanted to check out their Horse videos. They have Horse Riding videos and Horse Care videos.

Check out their Horse Riding videos.

I would love to know what you think of them. Just leave a comment below. And leave a comment on their website so that hopefully they will plan more horse related videos.

VideoJug: How To Improve Your Classical Seat In Horse Riding