Valuable marketing information to help your horse business succeed.
Rethinking the Horse Business 2012
Public Event · By Elisabeth McMillan
When
Monday, December 19, 2011
Time
7:00pm until 8:00pm
They are developing the show’s first season; here ‘s a preview the trailer…
I just did a search on YouTube for “Horse for Sale” and 6,300 horse videos pop up in the search results! That is a lot of ‘horses for sale’ videos on one site. One video received 72,447 views! Since YouTube now receives twice the page views as Google my guess is that many people are finding and buying horses because of these posted horse videos. People are successfully selling horses using video — Are you?
The more incoming links or one way links pointing to your website the better you will place in some search engines like Google, which leads to more people finding and visiting your site. Also you will receive direct traffic from the sites displaying your links. Hopefully if your site is set up right some of this added traffic will lead to higher sales and business profits!
Equine Teleseminar’s blog just posted the article, “The Business of Horses – Promoting Your Stallion” by M. R. Bain.
M. R. Bain has bred, trained and shown Quarter Horses, Appaloosas, Paints, Arabians as well as Morgans, Saddlebreds, Welsh Ponies and many other breeds. He has developed breeding programs and farms for owners, managed boarding and training stables, been a stallion manager and is considered an authority on equine management. His articles have appeared in The Quarter Horse Journal, Paint Horse Journal, Pinto Horse Magazine, POA Magazine, Spotted Saddle Horse News and 30 regional horse publications from Florida to Alaska and East to West Coast.
If you have a breeding stallion to market I think you should check out his article.
I hope to post some of his other horse business articles on this blog soon.
The holiday season is coming up fast and one way to advertise your stud horse is to send out full color greeting cards or postcards with Read the rest of this entry
If you rely on your horses for income, you are going to have to have good marketing skills just like any other business. That’s right, horses don’t sell themselves! If you are a breeder, riding instructor, trainer, boarding facility, or horse dealer, you are going to need to reach and impress your potential customers in order to sell them your products and services. How do you do that? Just follow the steps illustrated below and you’ll be well on your way to enjoying a successful horse-related business!
1.) Know who your customers are. Who needs your products and services? If you are a training facility, then people with untrained horses need you. If you are a boarding facility, then horse owners who don’t have space at home for their horses need you. If you are a riding instructor, then your potential customers are anyone who wants to learn how to ride horses. You get the picture! A big part of making sure your horse business works is identifying your customers.
2.) Find out where your customers hang out. Where do horse people congregate? At feed and tack stores, at horse shows, at online horse-related web sites and chat rooms, to name just a few. Now break it down even further. Let’s say you are a breeder of Morgan horses. Sure, you’ll find some Morgan enthusiasts at the tack shop and feed store, but you’ll likely find them in droves at breed-specific shows. Find out what newspapers and magazines your potential customers read as well.
I just found this news release about a new horse business started by a young person named, Alyssa Hapgood: Teenager’s patent leads to family business
Two wonderfully generous ladies sent me a few gorgeous horse pictures that I turned into free greeting cards that you can send over the Internet.
Carolyn Grant has a rare black, Egyptian Arabian stallion named, “Saud El Zaghloul”, nicknamed “Z”. He is a dream – tall, dark, handsome, and exotic! Yep, good looking Arabian horses make my heart beat faster. Wish I could see him in the flesh. I added six new horse ecards from five of Z’s photos. They are posted in the following ecard categories: Arabian Horses, Friendship, Wise Words, Happy Holidays, Birthday, and Beauty.
Click on the images to view the full size ecards sharp and beautiful.
“Z is doing great & just came back from The Miner Institute, NY, where he goes for the breeding season. We are enjoying long trail rides now and we are training over fences again. He’s happy,” says Carolyn Grant.
If you own or work with horses you end up in trouble of some kind or another, sooner or later. You have heard it before, “It is not IF, but WHEN you will get hurt by a horse.” Did you know that most horse accidents happen when you are not on the horse’s back? That means that there are more horse handling accidents then horse riding accidents.
One end or the other end can get you in trouble with horses – news article – Florida Man In Deep Doo Doo Over Composting Business Thursday, August 2, 2007 (sorry link to news article is gone now).
Please take extra care in all your dealing with horses and learn to be safer around them and on them. If you have a horse business it is an important part of your business to learn and teach horse safety. Also learn about the latest safety equipment and tack like safety stirrups and riding helmets.
Hi, I am Joni Solis and this is where I share my love of horses and help horse business owners with helpful articles. Looking for professional horse graphics visit my site: Horse-Logos.