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Valuable marketing information to help your horse business succeed.

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Jewelry for horse lovers

Horse Inspired Jewelry

John Medeiros, CEO and designer of the John Medeiros Collection, has long harbored a love of horses. As a young child, he had horses, and would ride them and change the horse shoes. Ever since then, John Medeiros has thought that horses are powerful beings and that the horseshoe symbolizes strength, power, luck, and success. In fact, the shape of the horse shoe naturally inspires his creative process. The anvil collection, currently in the line, uses horseshoes as does the new Laurea bracelet, not yet available in stores.

[picasa width="400" height="400" autoplay="0" showcaption="1"]http://picasaweb.google.com/horselogos/HorseInspiredJewelry[/picasa]

The Laurea bracelet is a cuff that features interchangeable ends. The bracelet comes in four different styles, one of which is the horseshoe symbolizing luck. The LAUREA bracelet was created as a combined effort between father and daughter, John and Nina. The two wanted to create a piece that would be easily customized to its wearer and the momentous event she was marking by its purchase. The LAUREA bracelet was named for the Italian word meaning graduation and new beginnings, and comes from the same root as Laurel, which is often used to commemorate achievements. This piece is perfect not only for a literal graduation, but to mark an anniversary, wedding, promotion, birthday, or any momentous occasion.

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Natural Herbal blends now classified as drugs

horse news

State of California claiming herbal blends for horses are categorized as – remedies – and therefore have to be registered as – veterinary drugs – !

by Jessica of Earth Song Ranch November 2008.

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Horse Art and Photos

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Art and Photographs of Horses on RedBubble.com

I just discovered RedBubble.com and all the wonderful horse art they have to view and to buy. Page after page of delightful horse pics and art. Many of which you can buy on greeting cards, tee shirts, or prints.

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Painting Horse in Grand National Art Show

horse news

Cholla the Horse artist in Grand National Art Show and Sale April 4th April 12th

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Stacy Westfall Success Secrets

horse and money sign

What’s Stacy’s success factors that has made her the bareback / bridleless reining Queen?

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Equine Problem Solving Call

horse news

Free Audio Replay: Equine Problem Solving

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New Foal up for Adoption

horse news

Announcing “Snaps” a new foal at Adopt A Foal

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US Horses now slaughtered in Mexico

American Horse Graphic

American horses shipped to Mexico and Canada for slaughter

But you can help stop the horse slaughter if you speak up now

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Horse Marketing 101

horse and money signIf you rely on your horses for income, you are going to have to have good marketing skills just like any other business. That’s right, horses don’t sell themselves! If you are a breeder, riding instructor, trainer, boarding facility, or horse dealer, you are going to need to reach and impress your potential customers in order to sell them your products and services. How do you do that? Just follow the steps illustrated below and you’ll be well on your way to enjoying a successful horse-related business!

1.) Know who your customers are. Who needs your products and services? If you are a training facility, then people with untrained horses need you. If you are a boarding facility, then horse owners who don’t have space at home for their horses need you. If you are a riding instructor, then your potential customers are anyone who wants to learn how to ride horses. You get the picture! A big part of making sure your horse business works is identifying your customers.

2.) Find out where your customers hang out. Where do horse people congregate? At feed and tack stores, at horse shows, at online horse-related web sites and chat rooms, to name just a few. Now break it down even further. Let’s say you are a breeder of Morgan horses. Sure, you’ll find some Morgan enthusiasts at the tack shop and feed store, but you’ll likely find them in droves at breed-specific shows. Find out what newspapers and magazines your potential customers read as well.

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