Valuable marketing information to help your horse business succeed.
Rethinking the Horse Business 2012
Public Event · By Elisabeth McMillan
When
Monday, December 19, 2011
Time
7:00pm until 8:00pm
They are developing the show’s first season; here ‘s a preview the trailer…
In July of 2006 Bryan Tilghman contacted me about purchasing a horse logo design for a horse hoof product he was working on marketing. The product idea seemed sound to me and I was impressed with the fact that he seemed to have done his homework by researching the available product options and markets.
Too many people contact me wanting to start some kind of horse business, but they haven’t done ANY research at all. I have even turned down logo clients telling them to rethink their marketing plan (like make one in the first place) and then get back with me.
The birth of a business idea
You are going to spend a ton of time, effort, and money building up your horse business to become a success you don’t want to make it harder by saddling it with a bad name.
Your business needs a name and tag line that is imaginative and memorable.
Step 1. Gather your herd:
This article tells how a community benefits from a annually held horse show. It quotes a variety of local merchants on the ways the horse event is helpful or profitable to them.
If you have a horse business I think you should read and make a copy of this article to show to local business people when you are tying to get them to post your ad, flyers, or posters, or help participate in your horse event. It would be good for them to read if you are trying to sell them advertising spots in your event program or sponsorship.
“Marketing Horses!” 2-2006 Issue #5 Horse Business eZine – Joni Solis, Editor
A dozen on-the-bit tips to help your drive your horse sales forward…
I hope your new year is trotting along well and that your equine business is good. You haven’t forgotten about your New Year Goals you set have you? I know we all have a habit of getting stuck in the day to day grind and don’t take the time to do those things that will make a difference to our future.
I just want to give you a quick reminder to stay on track with your action steps to a better tomorrow. You did write out an action plan and are looking at it on a daily basis right? If not, take the time now to get this done.
Why, because statistics show people that write down their goals have over an 80% higher success rate of achieving them than people that don’t.
Read that sentence again. Now get writing your goals; written goals make a difference.
Check out this time management program: Chaos’ !intellent
I love it and use it daily and no I don’t make a penny suggesting this program, I just feel that you will benefit from using it, I know I have.
For this month I would like to help out those of you that are in the business of selling horses (If you are selling products some of this info will also pertain). Do I even have to mention that this is not Read the rest of this entry
December 2005 Issue #3 Horse Business eZine – Joni Solis, Editor
“The finest champion sill produces manure to haul!” –Joni Solis
MEANING: No Matter how impassioned you are about your equine business don’t think that you will not have any pain to endure.
If building a successful company were easy everyone one would have one. BUT it is not going to be easy or always fun. It takes hard work to make a company successful and some of that work will take real guts and be as enjoyable as transporting fresh manure with your bare hands.
Hi, I am Joni Solis and this is where I share my love of horses and help horse business owners with helpful articles. Looking for professional horse graphics visit my site: Horse-Logos.
