Yes, I said smelling roses not selling roses is good for your horse business.

Horse Business eZine – Equine Business Marketing Tips for the Busy Business Owner

Delivering ideas, inspiration, and practical marketing information specifically for Equine Related Businesses.

July 2007; Issue #7 Joni Solis, Editor

Wow, I just discovered that taking the time to smell the roses (literally) can lead to increasing you brain’s power! That doing pleasurable things often enough can stimulate your creativity and actually raise your IQ. Being smart and creative rockets your chances at becoming a more successful business owner.

You have heard or read that stress can cause you to become ill, but did you know that stimulating positive emotions can help you heal and improve your brain’s ability to function more effectively?

OK, so what have you done in the past hour that made you smile or laugh? When was the last time you really stopped and smelled a scented flower? That long ago?

Business life is so fast paced — too much to do and too little time to do it in. I admit it, I try to squeeze the most I can info my work day and that doesn’t always give me a pleasurable day. I toss the emails sent to me with the silly jokes and humorous photos. Too often I sit at my computer for hours on end without taking a break. That is, until my eyes blur and my head pounds with a headache that even aspirins don’t always vanquish. And I love my business, or at least most of it, bookkeeping being one area of stress.

Now I am finding out that I am actually hurting my business with all this straining to accomplish more.

Are you doing the same — over working and under playing?

Here are some brain facts to awake you up to the possibilities…

  • Music can stimulate your brain and studies have shown that people can work better, faster, and more effectively with less effort while listening to music.
  • Pleasurable scents and activities cause positive emotions and when positive emotions are daisy-chained into a continual state they boost to your brain’s power.
  • Taking time to daydream and remember the most exhilarating, fantastic, or happiest moments of your life and really F-E-E-Ling these times in your mind creates a brain that works better. Besides it makes you happy. Studies show that happy people work better.

“You are what you think about all day long.”
– Dr. Robert Schuller

“Go confidently in the direction of your dreams. Live the life you have imagined.”
– Henry David Thoreau

  • Asking “What If” questions can generate unique ideas. Pretending you are a child and asking yourself silly questions can make you smile and see things in a new way and approaching challenges from different angels gives you are a higher chance of successfully overcoming them.
  • R and R equals a better mind: a relaxed mind works the best and learns the fastest. Studies have shown that creativity increases when people are relaxed. Are you making rest and relaxation an important part of your schedule? Or how about figuring out ways to make your work day more relaxing with good music and stretching breaks.
  • Make a plan to incorporate regular self-stimulating of your brain into your work day. You will be rewarded with greatly increased creative intelligence and pleasure, and your ability to function and solve problems will be enhanced.

Untapped potential exist in every human brain, including yours and mine. What are you doing to tap into this potential?

Here is my plan to improve my brain’s power, thereby improving my happiness and business at the same time…

  1. Use Lavender, Rose, Vanilla, and other scented oils to help me relax while working.
  2. Listen to music while I work.
  3. Set a hourly alarm to remind me to take a stretching break, drink a glass of water, and watch my screen saver that has some beautiful and inspiring photos, or walk outside and view my flower garden, the butterflies, and listen to the bird singing (maybe even pull a few weeds – that works a few muscles the computer does).
  4. Take time off of work each week for family time. I love my work but know that I do need some time away from it each weekend to return refreshed.
  5. Set time each morning to imagine my happiest past experiences and plan ways to have this kind of happy experience more often, like — once a month, then once a week, then maybe even daily. Increasing your happiness enhances your ability to function and solve problems.
  6. “Sometimes the most important thing in a whole day is the rest we take between two deep breaths, or the turning inwards in prayer for five short minutes.”
    — Etty Hillesum

    “Don’t be pushed by your problems. Be led by your dreams.”
    – Unknown Author

  7. Consider ways to increase the intensity of pleasure I get out of my work day. This might be done by decreasing aspects of work I don’t enjoy by hiring outside help.
  8. Monitor the conversations in my head to catch negative thoughts and put positive thoughts and feelings in their place. To remember this saying: The sun is always shining even behind the rain clouds and on the darkest nights.
  9. Practice EFT (Emotional Freedom Techniques) on a daily basis to help deal with emotional issues (some of which you do even know you have).
  10. Monitor my talk and catch my negative quotes and turn them around to the positive side. Like take, “I cannot handle that” and turn it to “I choose not to worry – I know I can handle it or I will find someone that can.” “If only, I didn’t lose that customer” to “May they go in peace and choose to know that a better customer is coming.”
  11. Research suggests that stimulating the mind with mental exercise may cause brain cells to branch and build millions of additional connections between brain cells — meaning that you can do more things more quickly. I will stimulate my mind by exploring new areas, researching these on the Internet and through books.

WARNING: You maybe reading this article and thinking that you how have an excuse to read every joke email, take extra long lunches, and more breaks. Beware of the REAL possibility that you are not doing these things to feel POSITIVE emotions, but to put off taking action that takes you into scary territory. Don’t let your fears (some you don’t even let yourself admit) run your actions or you will not gain anything from these (now procrastinating and pacifying) activities.

“Your circumstances may be uncongenial, but they shall not remain so if you only perceive an ideal and strive to reach it. You cannot travel within and stand still without.”
– James Allen

“People hardly ever make use of the freedom they have. For example, the freedom of thought. Instead they demand freedom of speech as a compensation.”
– S√∏ren Kierkegaard

To learn more about your wonderful brain it its full potential visit

Have any ideas for enhancing your brain power? I would love it if you posted them in the comments. Thanks!
brain, brain power, mind, mind power, mind enhancing


  1. You’re right. There is a big difference between playing hockecy from what you’re avoiding and doing things that fill your cup back up! It’s easy to get too busy to take the time to take care of yourself. I’m definitely an expert at that.

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