Two horses headed for death saved and made into greeting cards.

I just thought that I would share with you a little background information on a couple of the horses who’s photos appear in the Horse Art eCards. Both of these horses had a rough start in life and were about to be auctioned for horse meat, but kind and loving people rescued them and they are now living the good life.

“Shiloh” Percheron/Belgian cross

(Photo posted in the “Wise Words” ecard category in Horse Art eCards.)

Shiloh Percheron/Belgian cross“…for those who aren’t aware…Dan and I adopted Shiloh from a rescue in Kentucky when she was 17 days old…she would have been sent to slaughter had she not been rescued. She is a Percheron/Belgian cross and 3.5 yrs old now and once she’s clean…a real beauty! Just goes to show ya…that thar bucket feeding her milk sure goes a long way! LOL :-))

She and Dan are doing very well with their schooling to drive….we are very excited to get Shiloh “graduated” and back home to take ‘er for a spin!”

– Marian Mastin of Adopt A Foal – Mon, 11 Dec 2006

“DOC HUDSON” Quarterhorse

(Photos posted in the ecard categories of “Wise Words”, “Love”, and “Christmas” in Horse Art eCards.)

Doc Hudson; quarterhorse foal“I wanted to tell you what Alina (the little girl in the photos) was telling Doc in that picture – she later told her MiMi that she was telling Doc, “Doc, you and me are going to grow big together.” Pretty good looking quarter horse who was rescued from and saved from going to auction – he is from grand champion cutting stock and because he was raised around Pasos – he thinks he’s one. Too funny!

My dad started round penning him in August and he is the smartest baby (foal) they have ever come across. As different people come through the barn, they all ooh & aah over Doc and now the owner of the barn regrets getting rid of him. Different cutting trainers have been in and out of the barn and immediately spot him. They are curious about his bloodlines and when told who he is out of they can’t believe how my parents acquired him. Now he has a permanent home and he and my daughter will be reunited in about a years time so they can grow big together.

Sadly most of the horses (14 in all, purebred with fantastic papers) went to auction some for as little as $75 to $350 (for a mare with a newborn) all with papers! One Peppy Sand Badger son (stallion) sold for $225, hopefully he found a good home.” (The caretaker of these horses died and owners were elderly and couldn’t care for the horse properly and they were in poor condition.)

– Jeannine Wargacki of Paso Americana – Fri, 1 Dec 2006

What can you learn from these two stories that may help your horse business?

Here are a few things I take from this info:

  1. From these two stories and others I have read and heard, there seems like quite a few nice horses are being sent to auctions with a good chance they will end up being bought and sold for horse meat.
  2. Purebred horses with good to great bloodlines show up at the auction barns regularly.
  3. Since most people in the market for a horse are looking for one ready to ride most of the young foals, studs, broodmares, and untrained horses are short on buyers and have the highest chance of going to slaughter.
  4. The main people that bid on horses in poor condition are the killers. People buy with their eyes and want horses that look and move great.
  5. People desire horses they can handle and ride so the more training the horse has more willing they are to part with good money for them.
  6. Surroundings count big time! Take a diamond ring — if it is glittering on black velvet in a classy uptown jewelry store window people will perceive its value as higher than if they viewed the same ring at a yard sale. Same goes for where people view a horse for sale.

So lets see…

If you want to received the best price (most profit) for your horses and take the lest chance they will end up slaughter bound you have to do as many of the following as possible…

  • Sell what people are looking for — what is in demand, horse wise, for your area? What training, bloodlines, breeds of horses, color of horses, etc…
  • Put as much training as you can on your horses. Even if you are selling foals a halter trained foal that will trailer load and allow his hooves to be trimmed will pull more interest than a foal that hasn’t been touched. And a foal that has been imprint trained at birth and given daily handling will make a better horse and gain more looks and money.
  • A horse that is easy to handle and ride has a much better chance of staying in a home for a many years or maybe life and has far less chance of being bid on by the killers if he should ever end up in an auction.
  • Love your horses? Then consider selling them with a buy back option.
  • Pay attention to your horses health and condition. The better they look the higher their perceived value. They don’t have to be a halter horse to shine like one. Learn about horse nutrition because it can make a huge difference in how your horse looks.
  • The setting counts. A man was trying to sell his horse and he wasn’t getting many interested buyers until he started to board his horse in a popular show barn. His horse seemed a better value when displayed in a winning barn surrounded by champions. If you have a farm look at it with new eyes and see where you can polish the setting. Consider a nice looking sign with flowers at the entrance. Fly flags with your logo imprinted on them. Maintain the paint on the buildings and kept everything clean and orderly.
  • Only breed the best to the best! There seems to be just too many horses around and that drops the prices of all but the very top ones. Breed less, breed better, train more, market better.
  • Take great photos or pay someone that can.
  • Give people all the info they need and be truthful about the horse.
  • Learn more about marketing your horses and your horse business. Never stop learning. This is especially important if you breed a not so popular breed or sell young untrained stock.
  • Seriously consider getting out of the horse breeding business. You don’t have to breed horses to have a horse related business and make money. Consider all the other options that allow you to be around horses but without adding to the over population problem.
  • Put your new found knowledge into action.

Learn to Market your Equestrian Business…

Selling 101 for Equestrians – How to Quickly and Safely Sell Your Horse

Covers advertising and marketing, about how to write advertisement, adding pictures, pricing, and other things to do to sell your horse, local and off line actions.

“The Law Of Attraction” For Equestrians Teleclass
Why You Get What You Get With Your Horse And In Your Life

PR for Equine Biz Teleseminar with Sherry Busch, of

I would love a day to come where there are no horses going to slaughter but until then we can all play a part in helping save horses by spreading this info. I would love to hear your thoughts on this, especially if you have any more helpful horse business tips. Just comment on this posting.

P.S. If you would love to see one of your favorite horse photos posted as a Horse Art eCard email me a clear, sharp, good looking horse photo to info (at) with “Horse Pics” in the subject line. Also let me know who is in the photo and who took the photo and your web site address to post in small text in the ecard image.

Equine Greeting Cards; free to send ecards


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