Common horse Business promotion mistakes; are you making them?
Learn the bad news…
We all make business mistakes. It is to be expected and hopefully you learn from your boo-boos and improve. But the worst business blunders are the ones your aren’t even aware, because you can not correct a problem if you don’t know you have one.
Seven hidden boo-boos ready to drag your business down…
1. Forgetting to brand the whole herd!
Most businesses have items like business cards, letterheads, faxes, envelopes, receipts, and etc… But how many of these are you using to their full potential? Add a collar and make them into workhorses!
Lets take your business envelope, are you just putting your return address on them? Waste not, want not – put on your marketing cap on and do a little creative thinking – visualize them as mini billboards. Add your company logo with a promotional slogan and add your website address under that. Make people want to open that envelope – stir their curiously, give them a reason to take notice.
Start to view all your business correspondence in the same light. Post your latest promotion offering on your outgoing emails, faxes, receipts, and statements. Have a one sided business card? Print an ad or coupon on the other side. It is prime advertising space – don’t let that space go to waste.
And please don’t go another day without adding a business signature with all your contact info and latest ad to your emails. I cannot believe how many business owners don’t do this. Some don’t even sign their whole name.
Email signature setup suggestion:
Phone and Fax Numbers
List you our latest promotion ad or up coming event here
with a link to web page with more info! A thank you gift for
reading the email in the way of a free PDF e-report is also
a great idea!
Passing up Free Advertising Avenues
Come on people, your business cannot grow without promotion, you know that bad nine letter word – Marketing. You might have a new business and not much in the way of a marketing budget, which is to be expected, but don’t pass free business promotion opportunities through articles and press releases. Yea, I know, I just hit another nasty thought – Writing.
2. Skipping the promotional possibilities of Articles
You can write an article around something pertaining to your business service or product that people would like to know more about or learn how to do. For instance, if you run a horse stable you could write and article on ‘how to choose the best boarding for your horse’ or ‘horse bedding that saves you time and money’. If you train horses you could do an article on ‘horses learn by the release of pressure’ or ‘dealing with horses that spook’.
Articles can build positive word-of-mouth free advertising. If you have a website or blog you can post your articles there and seek out other Internet publications that draw your target audience – your future customers. Many Internet news sites and magazines are looking for suitable content and are happy to run your articles.
Contact the editor and pitch your article. You could even try getting your piece into the paper by sending it as a letter to the editor. Did you know that letters to the editor are always well read? Did you also know that more people now reading their news online?
And that more and more social networking and bookmarking sites are popping up all the time. Don’t have a clue what I am talking about? Then go view this video – it will wake you up and shake you up. Interactive online community sites are really hot and some are actively looking of people to post helpful articles; sites like, HubPages and Squidoo.
Learn more – Do a google search for: top social networking sites
3. Not sending out Press Releases
Are you guilty of this because you are afraid you will not do it right? Or because you think you have nothing news worthy to tell? Do you have any events planned for the year, what about contests, noted any changes in your industry for your area? Won any awards, wrote any books, added a new building, or expanded your services or product line? News, news, and more news! What are you waiting for? Use this news to gain some free publicity!
You can mail out your press releases or send them online. Don’t forget to make a page on your website where you post your press releases.
Don’t know how to write a Press Release?
I signed up for the Joan Stewart’s The Publicity Hound¬Æ Newsletter to learn more about business promotion. Horse business owners can get thousands of dollars in free publicity by following her tips, tricks and tools. Joan is a former newspaper editor, a small business owner, AND she was tapped by Entrepreneur.com as its public relations expert. Click here to read all the columns she wrote for Entrepreneur.com and check out her educational tools for business owners.
4. Not keeping in contact
Learn to keep records – oh no, more work. Yes, it is not sexy, it’s work, but can pay off in a big way. Make a note who runs your articles, press releases, and who posts what about your company on their websites and blogs.
First off, thank them! People never get tired of sincere thank yous and people seem to do it less and less, so when you thank someone you make an impression.
Next, make a note to send them more news again. They demonstrated that they are interested in your subject, that makes them more more likely to post another. If last year they ran a story about your charity horse show event then send them the info about this year’s show!
This is just plain common sense, but many people miss this, they keep looking for new people and forget about the importance of staying in touch with the connections they have already made.
People whine about not being able to afford advertising and then waste the avenues they already built by not staying in contact and resending updated info or new news. Don’t make is boo-boo – keep good records and be consistent with re-contacting (is that a word?).
5. Going it alone!
Don’t be riding off into the sunset by yourself. You don’t have to be alone in your business venture. Make friends with other business owners (doesn’t have to be in the same business) and start a MasterMind group.
When committed people get together new ideas and excitement happens. It can renew your business commitment and energy. Each person adding to the group mind – a synergy of challenging brainstorming that just doesn’t happen when you try to go it alone.
We all need support from business colleagues in an atmosphere of respect, honesty, and goodwill. Others can help you create and implement business goals.
Start a MasterMind group and participant in regular sessions – gain the power of a focused team.
Mastermind youtube videos
I found this first Mastermind video posted on this blog
Mastermind tip: short weekly meetings are more effective than longer monthly or bimonthly meetings.
GoodSearch results for: how to start a mastermind group
6. Not taking Action
I hear you, you saying, “most of these are not mysteries to me, I read about a lot of these before”. BUT are you taking ACTION! Are they in your business plan and are you working your plan?
“Trust only movement. Life happens at the level of events, not of words. Trust movement.”
– Alfred Adler
“An idea not coupled with action will never get any bigger than the brain cell it occupied.”
– Arnold Glasow
“Small deeds done are better than great deeds planned.”
– Peter Marshall
“Remember, people will judge you by your actions, not your intentions. You may have a heart of gold – but so does a hard-boiled egg.”
– Author Unknown
7. Not taking Consistent Action – repeating the effective actions
“A path cannot be made with one pass, but is guaranteed to be made with repeat passes”
– Joni Solis
“The great composer does not set to work because he is inspired, but becomes inspired because he is working. Beethoven, Wagner, Bach and Mozart settled down day after day to the job in hand with as much regularity as an accountant settles down each day to his figures. They didn’t waste time waiting for inspiration.”
– Ernest Newman
Horse Business Marketing Lessons
Selling 101 for Equestrians – How to Quickly and Safely Sell Your Horse
Covers advertising and marketing, about how to write advertisement, adding pictures, pricing, and other things to do to sell your horse, local and off line actions.
‚ÄúThe Law Of Attraction‚Äù For Equestrians Teleclass
Why You Get What You Get With Your Horse And In Your Life
PR for Equine Businesses Teleseminar with Sherry Busch, of RiskOutWest.com.
Horse Cents Infiltrate and Dominate Your Local Equine Market Using Pre-Equestrian Classes ‘Simple, No-Holds-Barred System For Filling Your Horse Business With New, Paying Clients – As Well As Taking Care Of Your Current Ones!’
Another blog posting of mine: 37 Power striding business tips on getting known, remembered, digital marketing, and presentation!
Social Marketing – There are NO Secrets (Video)
Free & Low Cost Advertising Tips For Freelancers, Home-Based Small Businesses (Great list of links to more articles at the bottom of this web page!)
Note from Joni: A few of the links on this page are to my affiliate sites. I only affiliate with sites that I feel give real value and will benefit my readers.