Advertising your stud horse is important for your horse business
Equine Teleseminar’s blog just posted the article, “The Business of Horses – Promoting Your Stallion” by M. R. Bain.
M. R. Bain has bred, trained and shown Quarter Horses, Appaloosas, Paints, Arabians as well as Morgans, Saddlebreds, Welsh Ponies and many other breeds. He has developed breeding programs and farms for owners, managed boarding and training stables, been a stallion manager and is considered an authority on equine management. His articles have appeared in The Quarter Horse Journal, Paint Horse Journal, Pinto Horse Magazine, POA Magazine, Spotted Saddle Horse News and 30 regional horse publications from Florida to Alaska and East to West Coast.
If you have a breeding stallion to market I think you should check out his article.
I hope to post some of his other horse business articles on this blog soon.
Stallion Greeting Cards
The holiday season is coming up fast and one way to advertise your stud horse is to send out full color greeting cards or postcards with dramatic photography of your stallion framed with a little holiday theme imagery around the photo. Post a few of these at your local feed and tack shops and horse arenas. Visit the local libraries and slip a few in the horse magazines and horse books too. You could even have photo bookmarkers printed with your website address on one side. These make good stocking stuffers. If you have a Christmas parade in your town you could tape a peppermint candy to each bookmarker and hand them out in the parade.
For full color brochures for the upcoming horse shows, horse expos, and trade shows check out Color Printing Pros.
I really like their thick 14 pt card stock for folded greeting cards and their extra heavy 16 pt card stock for the postcards. The UV coating adds a great gloss and makes the photo’s colors really pop!
I would love to hear about any ways you have used to promote your stallion. Any unusual ideas to share?