Unwanted Horses are a huge problem in the US

I just found a press release yesterday about a new horse web site and I just had to post the news here because I believe unwanted horses affects everyone in the horse industry or anyone that loves horses.

Date of News Release: Ovando, Mont., January 5, 2007

A new Web site launched, UnwantedHorses.org, focuses on the unwanted horse problem in America and says it’s time for a new view about horses.

“While many horse owners are devoted to their animals and keep them for life, the sad fact is that too many people only want to keep a horse as long as it is useful for something,” said Steve Smith, co-founder of the Rolling Dog Ranch Animal Sanctuary, a Montana nonprofit that specializes in caring for disabled animals, including blind horses.

“More than 100,000 unwanted horses were slaughtered in America in 2006, and that is tragic evidence that we need to tackle the unwanted horse problem in a fundamental way — by rethinking our relationship with these wonderful animals,” Smith said.

While banning horse slaughter is essential, he noted, this gruesome practice is only a symptom of the problem. The new Web site argues that a horse must be recognized for having intrinsic value as an animal, above and beyond whatever economic value it might also have. What needs to change, according to the site, is “the horse-as-tool mentality, where the animal — value is measured only by its usefulness to the person.”

The Web site acknowledges that this new view will be controversial and will require a sweeping cultural change in the horse industry, and a change in mindset for millions of individual horse owners.

Smith said his nonprofit was motivated to create the site because of all the calls and emails they received from people who wanted to surrender their horses. “No matter how long they had owned the horse, no matter how much the horse had done for them — these people had no loyalty to the animal,” Smith said. ‚ÄúIt never occurred to them that maybe … just maybe … their horse deserved a well-earned retirement.”

The new Web site also offers specific steps on what individuals can do to help reduce the number of unwanted horses in America, and provides concrete recommendations for horse owners who find themselves with an unwanted horse.

Contact: Steve Smith steve@rollingdogranch.org


Note from Joni Solis: I emailed Steve and thanked him for producing this important web site. Now I hope that you will take a few minutes out of your busy day to check it out. All horse business are effected in some way by this overflow of unwanted horses. Even the general public many of whom don’t even see a horse in the flesh but once a year in a Christmas Parade are concerned about the large amount of horses going to slaughter each year in America. Horse slaughter is a black eye of the horse industry.

Check out my other entry/post on this same subject: Slaughter Bound Beauties now Horse Art eCard Stars.

Horse Business Marketing Tip:

I may never have found out about this new horse web site or it may have taken a long while and chance, if Steve Smith didn’t have the marketing knowhow to write and send out press releases to announce this new site.

Too many horse businesses cry about not enough customers, but they don’t take the time to write and send out news releases. News Releases are free publicity! Don’t be one of these.

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