As anyone involved in the equestrian world knows all too well, it is one that is both close-knit and vast. The worlds of sports, recreation, and animal ownership collide in a way that is different from almost any other industry. These sectors are then intertwined with the worlds of apparel, supplies, and vets; making promoting your humble equine business somewhat of a challenge.
Whatever role your business plays in the equine world, you need to launch a successful promotional campaign. A campaign with a sales pitch that is irresistible. While race day promotions, exhibitions, and trade shows are still a great way to sell your products; you really need to be moving online.
The Internet is a fast-paced and fickle world, so you need to make sure you stand out from the crowd online. But if you’re an Internet newbie, or a marketing novice, how can you successfully promote your company online? What works, what doesn’t, and how should you be selling your services online?
A successful online promotional campaign should always start with your website. Gone are the days when people searched in telephone directories for the company they need. Today, it’s all about your online presence. What remains the same however, is the need for an enticing sales pitch and a professional appearance.
Using the services of a specialist equine design company, you’ll be able to collaborate to produce a website that really wows. They’ll be able to transform your ideas, company ethics, and USPs into a professional, eye-catching, and impossible to resist online advertisement.
Your new website will reflect your company and appeal to your audience all at once. But what good is an amazing website, if no-one knows it exists?
In order to attract a constant stream of targeted traffic to your website, you need to promote your site elsewhere on the Internet. Onsite SEO (search engine optimization) is important for helping your website appear high in Google’s SERPs (search engine results pages). For an online marketing novice though this can be a little confusing, so if in doubt always ask a specialist for help.
As well as promoting your site onsite, you also need to get your equine business’s name ‘out there’. The Internet is used by millions of people every day and they might just be searching for you.
Including your equine business in relevant directories, producing eBooks, guest blogging, and article marketing are just some of the ways you can boost your online promotions. The more time you dedicate to this, the more you can increase and improve your search engine ranking. But if you don’t have the skills or man power to do this, is there anything a little easier?
If you’re new to the world of online marketing or not, social media is a great way to promote your equine business. Social networking websites such as Facebook and Twitter are a great way to gain a following and raise your company’s profile.
The best thing is that the people who follow you on these sites are doing so as they’re interested in your products or services. This means you can specifically target your posts to them; offering discounts for example as a way to direct them to your site.
Online promotion doesn’t have to be difficult. For a niche like the equestrian world it’s perfect. So many of your peers, competitors, and your audience are already online. You need to make sure you’re there too.
If you would like more in depth advice on promoting your equine company online, contact Bird and Co Equine today. The specialists in equestrian web design and online marketing have worked with the likes of Jonjo O’Neill and Jamie Osborne.