Horse graphics in logo designs
You don’t have to have a horse related business to use horse images in your company logo.
The horse is a powerful symbol that represents a wide range of ideas - strength, performance, power, speed, beauty, grace, the wild west, free spirit, wealth, wishes, dreams, etc…
It is desirable to have these positive feelings evoked by a logo icon and the form of a horse just seems to be very attractive to us humans. So ahorse graphic in business logo helps link your company’s image with these good qualities.
I have been contacted by companies desiring an equine graphic in their logo design and their business aren’t related to horses. Here are a few of the logo designs I have created…

One company, 3D Custom Foam, creates sculptures and felt that a Pegasus horse would show that his company was creative and fanciful, a CPA chose a mare and foal because to her they represented a loving and caring company, Saddle Creek Custom Homes wanted a jumping horse to show that you could have a beauty and elegant house, and another is a Kentucky company that refurbishes homes and buildings and wanted a horse to symbolize the speed and performance of a thoroughbred.



I just checked out a blog posting, Iconic fashion logos, and two of the logo designs shown incorporate a horse graphic and one has a modified horseshoe image. Dark Horse Comics also has a horse image in their logo design which has changed over the years. The Golden Horse Casino Hotel of South Africa has a horse image on their logo and on their building too.
Can you think of other business logos with horse graphics in them? Please post in the comments. Thanks!
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August 2, 2007 at 9:05 am
Now you can buy a notebook PC with the Ferrari horse logo on it.
Articles…
Technology Review
http://tinyurl.com/2s5j97
Taipei Times - Taiwan
… of years we have begun seeing prancing horse and raging bull logos popping up on what were previously rather mundane consumer electronics equipment. …
Ferrari Logo - Design and History
and Image of the Ferrari Logo
http://tinyurl.com/3c75qh
September 21, 2007 at 8:55 pm
The Porsche emblem / logo has a black horse in it. There is a great image of the emblem on this blog - http://bursky.wordpress.com/2007/09/20/car-logos-001/
On that same page they also have an image of the prancing horse Ferrari logo.
You have to click on the small images to see larger images of these two logos.
October 7, 2007 at 9:44 pm
WOW, and Double WOW, you need to check out this web design site that has a fabulous, white, Pegasus horse painting for its site’s logo header design.
Pegaweb Web Design & Photoshop Tutorials
http://www.pegaweb.com
March 30, 2008 at 9:11 pm
Just found this about horse logo contest…
Contest: Design The Indianapolis Colts Horse Logo - http://www.ianlabs.com/2008/03/28/contest-design-the-indianapolis-colts-horse-logo/
The grand prize includes two lower level season tickets for the inaugural season at Lucas Oil Stadium plus $1,000.”