horse news

List your adoptable horses on Petfinder.com

I belong to a pet rescue group that posts pets on Petfinder.com and I feel that you too should be posting your horses for adoption on Petfinder too. Here is the what Petfinder emailed me on Tue, Jan 27, 2009.

Read it and see why Petfinder.com is the place to list your adoptable horses if you want the most people to see them. And the name of the game is “exposure”. It is the number one reason that your horse will be adopted or not — enough people have to learn that your horse is up for adoption. Listing your horses on petfinder will give them more exposure to people.

Petfinder.com continues to be ranked #1 in the Lifestyles – Pets and Animals industry category of websites, according to Hitwise online monitoring. While that is great news, it makes absolute sense. The combination of all your adoptable pets combined with all the training and information resources we offer new pet parents makes Petfinder the place to go for all things pet.

Even more exciting is our ranking 22nd in the larger overall Lifestyle category (this includes website categories such as Home and Garden; Dating; Women; Religion and much more in addition to the Pets and Animals sites). And finally, we have reached an all-time high ranking of 269th in All Categories of websites. Your adoptable pets on Petfinder have really made a name for themselves!

We are adding more content all the time and will continue to provide more resources for adopters-to-be and current pet parents. While you continue to promote your pets – by adding enticing descriptions, fabulous photos and adorable video – we have plans to continue to increase our marketing and promotion efforts on your behalf.

This past week, we made adoption the topic of discussion on the TODAY Show, not once, but twice. The Friday show (of the TODAY Show) was filmed in a shelter.

The Sunday show (of the TODAY Show) was live, including adoptable dogs in the studio.

And the best part of both of those appearances is that we saw increased traffic on Petfinder both times. That is an increase of potential adopters and nothing pleases me more.

This doesn’t mean that posting your horses for adoption on your rescue website is a bad idea. It means that the first place to post them should always be Petfinder, then if you have the time, post them to your site. BUT make sure you keep a highly visible link to your petfinder horse list on all pages of your website. Petfinder also has made it easy for your to post your listed horses on your website(s) with their new Dogpile Facebok, MySpace, and website Adopt A Pet Widgets like the one below…

Learn more about joining Petfinder to increase your horse adoption rate.

Horse Listing Tips

  • Post three good, sharp focused horse photos and a short video clip too! Tip: If the horse is rideable then also show a photo with a rider on!
  • Write a good detailed bio with info on , training, usability, health, attitude, perfect owner for this horse, etc…


Equine Adoption NetworkEquine Adoption Network Adopt your next horse! If you cannot adopt – donate and help homeless horses.

Past articles on horse rescue…

Learn How to Run A Horse Rescue – The Right Way!

How to Properly Plan, Start and Run a Horse Rescue

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