Digital Ads out run Print Ads

horse and money sign

Are you placing your horse business ads online?

I just read a news report stating that more people are posting their classified advertising on the Internet instead of in printed newspapers. So if you are still only posting your horses for sale in your local paper seriously reconsider the Internet as your top choice for horse ads.

News companies online revenue is going up each year and their print business is bringing in less money each year causing them to plan circulation cutting measures. This means less people reading your ads in the newspapers. Some newspapers will stop delivery to areas farther from the city’s heart.

You can read the whole news story here: Newspapers continue shift towards Internet as print business fades Wednesday, September 26, 2007 by: David Gutierrez

Old school newspapers — the kind printed on dead trees — are dinosaurs. Even TIME Magazine is slashing staff these days, and readers are abandoning printed newspapers in a steady march towards online information. — from another news story.

Some of the benefits of posting your horse business ads online are:

  • More ad space for less money; use this room to post benefits and gain more sales
  • Can post photos of your horses or your horse products
  • Some sites let your post video clips! Show people how your product works or how your horse moves.
  • You can find horse sites that let your post free classified ads; now that helps boost your ad budget.
  • Some sites allow you to link to your horse’s breed pedigree
  • You can lead people to your horse business website from the ad

I did a Google Internet search for “free horse ads” and received 8,140,000 results and 8,970,000 results for “Free Horse Classifieds”! Well it looks like you have a ton of sites to pick from. I would check out the top 10 or 20 sites and see what kind of traffic they receive each month and what they offer in free and paid ads.

“Trends, like horses, are easier to ride in the direction they are going.”
– John Naisbitt

“You must have mindshare before you can have marketshare.”
– Christopher M. Knight

“Customers buy for their reasons, not yours.”
– Orvel Ray Wilson

” People don’t want to be ‘marketed TO’; they want to be ‘communicated WITH.'”
– Flint McGlaughlin

“In marketing I’ve seen only one strategy that can’t miss — and that is to market to your best customers first, your best prospects second and the rest of the world last.”
– John Romero

Are you still reading paper newspapers or do you read your news and classified ads online? What are your favorite sites on the Internet to post your ads?

3 Replies to “Digital Ads out run Print Ads”

  1. Joni you couldn’t be more right. It is amazing what you can do with online classifieds that you just can’t do with print ads. Like add photos, and videos and almost always have much more text.

    We operate HorseHeadquarters.com and beginning October 1, 2007 Featured Ads have been reduced to only $5.99 per YEAR.
    Yes, you read correct, $5.99 per YEAR.

    Now you can have your horse Featured on the bottom of every page in our site and in our emails – for only $5.99 per YEAR. This includes up to 4 photos (you don’t even have to resize them!) and 1 10MB video. You WILL NOT find a better value with so much exposure.

    We average over 50,000 page views per month and more than 8,000 unique users every month so you will get incredible exposure. And if you place a Featured Ad it will be rotated into our emails which currently go out to about 30,000 horse enthusiasts.

  2. For the month of September and October my site is offering 50% off classified ad postings. This means your ad will only cost $2.50 for 90 days including 3 photos.

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