Customers rate service higher than price

Customers demand better service and are willing to pay a higher price for it.

I just read, “Satisfied Customers : What Do Customers Want? and it spills the beans about what is really important to your customers.

We all love a bargain but this article says we love good service even more and are willing to travel a little farther and pay a bit higher to get it.

So how can you make your horse business more successful - give your customers more of what they want. Most businesses have room to improve their quality of customer service.

Aim to improve…

• Attitude - remember honey beats vinegar and courteous counts! You have to mean it and live it.
• Know your stuff - do you know the facts? Keep your knowledge updated. Share your knowledge in clear communication and visuals. Case studies and videos are convincing.
• Add Value - consider the whole picture and see what you can do to make it brighter.
• Think Convenience - what makes it easier, simple, and more comfortable?
• Speed - well we all wanted it yesterday and we are all moving through the day with a long to-do-list.

“A sale is not something you pursue, it is something that happens to you while you are immersed in serving your customer.”
- Unknown

“Being on par in terms of price and quality only gets you into the game. Service wins the game.”
- Tony Alessandra

“Customer service is awareness of needs, problems, fears and aspirations.”
- Unknown

“Here is a simple but powerful rule: always give people more than what they expect to get.”
- Nelson Boswell

What are you doing to improve your business success? Marketing though improved service may help you keep more customers. Please leave a comment. Thanks!