Does your printed marketing products brand you as a champion?

I meet a lot of nice people over the Internet. One of them is Fred Aronowitz, a horse and business owner who discovered my horse business blog and emailed me that he liked my logo and business card designs. Fred owns ColorPrintingPros.com, a full color printing business and he feels he can offer my equestrian logo clients and site visitors a better printing deal knowing that horse people like you desire their printed items as polished, good looking, and robust as your horses.

Fred mailed me samples of his 4 color printing and WOW I am impressed – what eye candy – the colors are clean, crisp, and bright and even the tiniest text is sharp and readable. I really like the substantial feel of the cards, because of their extra thickness and the glossy coatings make the colors POP. Color Printing Pros’s standard paper stocks are heavy 14 Pt card stock with a free upgrade to 16 PT, if you wish, on all cards (except their short run specials.)

Most printing companies charge extra for these heavy card stocks and extra for coatings. Free overall UV coating is included on all card stock and free aqueous coating is included on all book and cover weight stocks. Their standard book weight stock is 100Lb gloss so you don’t need to pay for an upgrade to have your flyers and stallion sheets look and feel great.

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10 steps to a business name and or tagline you’ll be proud off

You are going to spend a ton of time, effort, and money building up your horse business to become a success you don’t want to make it harder by saddling it with a bad name.

Your business needs a name and tag line that is imaginative and memorable.

Step 1. Gather your herd:

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Get your Free equine directory listing at everything-horses.net

Everything-horses.net offers free directory listings to equine businesses and associations. Click on over to their site and complete their easy-to-use directory listing form to submit your contact information and select appropriate business categories. Your listing will be updated to the everything-horses.net online directory within 48 hours.

Everything-horses.net just opened May 1, 2007 and is an online directory in which businesses, associations, and other service providers can promote their horse-related products and services to the equine industry.

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I just found an equine news article, ‘Horse show good for business‘

This article tells how a community benefits from a annually held horse show. It quotes a variety of local merchants on the ways the horse event is helpful or profitable to them.

If you have a horse business I think you should read and make a copy of this article to show to local business people when you are tying to get them to post your ad, flyers, or posters, or help participate in your horse event. It would be good for them to read if you are trying to sell them advertising spots in your event program or sponsorship.

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Equine.com now makes it easier to post your AQHA pedigree.

If you sell purebred horses most people are going to want to know the horse’s pedigree information. If you post your horses for sale on the Internet putting in the pedigree info can be a pain and there are chances of typing mistakes.

Now one equine sale site is partnering with a breed association to make posting your horse’s pedigree faster and easier. Here is the news report they emailed to me…

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Equine.Com Partners With American Quarter Horse Association
On Exclusive Certified Pedigree Program

First-of-its-kind initiative offers official identification on animals’ bloodlines, critical to horse enthusiasts

PHOENIX (July 9, 2007) – Equine.com, one of the largest horse marketplaces on the Internet, today announced a partnership with the American Quarter Horse Association (AQHA), to launch a first-of-its-kind certified pedigree program. The initiative allows Read the rest of this entry

Making the most of your Business Signs

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Your next creative marketing idea might come in the mail!

A friend recently sent me an email with a lot of photos of creative mailboxes. I thought, “What a great idea to draw attention to a horse business!” So I did a quick Google search and found sites with creative mailbox photos. Some of the photos on Sam’s Mailbox Pictures where of the same ones emailed to me. This is long web page full of intriguing and creative mailbox photos. Some of these creative mailbox creations should boost your creative thinking on your horse business marketing!

Think about it, what are you doing to draw some attention to your horse business? Do you have a nice sign posted up? Is it large enough and creative enough to draw some looks? Do you have a plain boring mailbox when you could have an eye catcher? Read the rest of this entry

Teaching your business cards to spin and slide and catch the eye!

You can go beyond the ordinary and print something other than the usual business card info on business card size card stock.

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Are your sales words focusing on the right person?

But before I get to the main article I want to give you a few good tips…

Are you still stuck with a slow dial up Internet connection?

If you live in the country like me dial up may be all that is available. My connection speed averaged about 24 kbs, and Let me tell you that is S—L—O—W! Well a little blue card showed up in my mail about high speed internet through a satellite — like satellite TV.

I had them install it on Saturday and I am already in love! Now my connection speed is galloping instead of stumbling along and this speed increase means a huge decrease in the amount of time it takes for web pages, zip files, videos, and audios files to upload/download. Now I can visit YouTube.com and watch horse training video clips. Yea!

I was also able to call the phone company and drop the cost of the second phone line and cancel the two dial up Internet services I had. I am saving money and have a faster Internet; I am smiling! In case you are wondering, I signed up with Read the rest of this entry

On April 27th a new equine auction site, Equine-Bay.com, opened.
If you sell horses, equestrian products, or anything horse related, or even if you just have a few items you no longer use or need you might want check them out.

In the email they sent me it reads:

Tired of being nickel-and-dimed on other auction sites?
Then give Equine-Bay.com a try…

• No Listing Fees!
• Low Ad Enhancement Fees
• Fair Closing Fees
• Lots of Features Buyers and Sellers Demand!
• Sign up before May 31st and receive a $10 credit

Some of you have horses and horse products that you are marketing from your website. Auctions if done right can lead more people to your website and more traffic leads to more sales.

Many smart business people use auctions to help herd more people to their websites. But you do need to Read the rest of this entry