How to make your website profitable!

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So many choices in the market place. How do you make your horse business be the one they think of FIRST – Top of Mind?

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Give people more information though Case Studies and make more sales

If you are trying to sell people on your horse training methods or have people sign up for your horse riding classes it would be a great help to be able to give people a way to preview the benefits of your services. If you are breeding horses you may want people to understand how you raised and conditioned your young horses before offering them for sale. Or if you produce a horse product you might want people to know about the before and after – what the horse or rider gained in the use of your product. For all of these you should consider writing case studies.

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How to get the best prints from your digital camera РThere are no “neighs” about good pictures!

This article was featured in the October 2006 issue of the Southeast Equine magazine. Dawna Smith of Custom Photo Book granted me permission to post this article to provide you with helpful digital photography tips to ensure that your special equestrian moments are captured in their best possible light. Custom Photo Book can help you preserve these photos for your family and for future generations in a high quality Coffee Table type book. Sample of Custom Equine Book

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Why have inbound links? Well in a word: traffic.

The more incoming links or one way links pointing to your website the better you will place in some search engines like Google, which leads to more people finding and visiting your site. Also you will receive direct traffic from the sites displaying your links. Hopefully if your site is set up right some of this added traffic will lead to higher sales and business profits!

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Advertising your stud horse is important for your horse business

Equine Teleseminar’s blog just posted the article, “The Business of Horses – Promoting Your Stallion” by M. R. Bain.

M. R. Bain has bred, trained and shown Quarter Horses, Appaloosas, Paints, Arabians as well as Morgans, Saddlebreds, Welsh Ponies and many other breeds. He has developed breeding programs and farms for owners, managed boarding and training stables, been a stallion manager and is considered an authority on equine management. His articles have appeared in The Quarter Horse Journal, Paint Horse Journal, Pinto Horse Magazine, POA Magazine, Spotted Saddle Horse News and 30 regional horse publications from Florida to Alaska and East to West Coast.

If you have a breeding stallion to market I think you should check out his article.

I hope to post some of his other horse business articles on this blog soon.

Stallion Greeting Cards

The holiday season is coming up fast and one way to advertise your stud horse is to send out full color greeting cards or postcards with Read the rest of this entry

Now EquineAuctions.com protects it’s buyers and sellers with the Escrow.com escrow service.

EquineAuctions.com is the only Internet horse auction of its kind, has raised the bar once again by providing the safest and most secure on-line equine shopping experience with escrow service.

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Are you placing your horse business ads online?

I just read a news report stating that more people are posting their classified advertising on the Internet instead of in printed newspapers. So if you are still only posting your horses for sale in your local paper seriously reconsider the Internet as your top choice for horse ads.

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If you rely on your horses for income, you are going to have to have good marketing skills just like any other business. That’s right, horses don’t sell themselves! If you are a breeder, riding instructor, trainer, boarding facility, or horse dealer, you are going to need to reach and impress your potential customers in order to sell them your products and services. How do you do that? Just follow the steps illustrated below and you’ll be well on your way to enjoying a successful horse-related business!

1.) Know who your customers are. Who needs your products and services? If you are a training facility, then people with untrained horses need you. If you are a boarding facility, then horse owners who don’t have space at home for their horses need you. If you are a riding instructor, then your potential customers are anyone who wants to learn how to ride horses. You get the picture! A big part of making sure your horse business works is identifying your customers.

2.) Find out where your customers hang out. Where do horse people congregate? At feed and tack stores, at horse shows, at online horse-related web sites and chat rooms, to name just a few. Now break it down even further. Let’s say you are a breeder of Morgan horses. Sure, you’ll find some Morgan enthusiasts at the tack shop and feed store, but you’ll likely find them in droves at breed-specific shows. Find out what newspapers and magazines your potential customers read as well.

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A business card does no one any good in the trash can.

Your business is your heart and soul, but for everyone else receiving your business card it is just another advertisement in a day filled with ads every which way they turn. So how can you design your business cards so that they attract and hold someone’s attention so they will pocket the card and use it later?

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