Horse Hoof Magazine starts a brand new year

The Horse’s Hoof Magazine starts a brand new year and would like you to join them!

Cover of The Horse's Hoof Magazine
Cover of The Horse’s Hoof Magazine

This new year issue is bigger and better than ever, with the most amazing barefoot stories and articles from all over the world! Several themes seems to run strongly through this issue, including the topics of foundered horses, and equine diet/nutrition. But perhaps the most touching, heart-warming, and inspirational theme is that of the one special horse that changes your life forever — we hear from several authors about their special horse.

Current subscribers can simply log in to their account to access their new issue on January 1st, or anytime after that, at your convenience. The link to log in is right on our main site at , or the direct link is: *If you forgot your password, you can look it up yourself with your own email address – right there!

All subscribers have access to the NEW Go Team Barefoot! Forum. There is a full barefoot chat forum for subscribers (barefoot trimming, boots, diet, health/lifestyle, success stories, and chat), as well as a public section where subscribers can post ads (for barefoot news, events, services, classified ads, and barefoot trimmers ads) – the general public can view this right off the link from THH main site, or the direct link is: Subscribers, make sure to actually sign in to the forum itself the first time (and it should remember you), so you can see all the Private Boards, too! You know you are signed in when you see your name at the top, i.e. “Hello your name”.

The Horse’s Hoof Magazine Winter 2014-Issue 53
Released on Wednesday, January 1, 2014 – 50 color pages!

– From the Editor: Ethical Horsemanship
– My Once-in-a-Lifetime Horse: Granite Chief+/ (Owner Karen Chaton shares the story of her 2012 AERC Hall of Fame endurance superstar.)
– Saving the Foundered Prince (A pony named Prince Willy takes New York professional trimmer Jeannean Mercuri for the ride of her life!)
– Two Gaited Horses (and a Morgan) Go Barefoot (Horseowner Carol Peat shares the challenges and joys in her barefoot story.)
– Barefoot Police Mules in Houston by Officer Gregory Sokoloski (Longears join the Houston Police Mounted Patrol!)
– Are We Killing our Horses with Kindness? by Dr. Tim Kempton
– Feeding the Equine Hooves… Naturally! by Gwenyth Browning Jones Santagate
– Feeding Horses Fats & Oils, A Healthy Practice? by Marijke van de Water
– Founder Paradigm Shift by Ute Philippi (Examining the actual ³cause² of founder.)
– Nilla, a Story of Love and Hope by Susanella Noble (Sometimes horses surprise you with the impossible… and make dreams come true.)
– A Tribute to Spirit by Barb Fenwick (Looking back on the life of a truly great horse.)
– Surviving a Coffin Bone RotationŠ at 28! by Jen McGeehan (Healing is always possible, even with severe coffin bone rotation in an older horse!)
– Help at a Glance for IR/Cushing¹s Horses (Jen McGeehan’s handy list.)
– Smoke: From the Farrier¹s Perspective… by Susanella Noble
– Navicular Syndrome Notes, Part One by Franco Belmonte (Exploring the vast subject of navicular in notes from lessons for professional trimmers, written in memory of Dr. James Rooney.)
– Barefoot in the Czech Republic by Václav Vydra (Problems with Promoting the Use of Barefoot Horses in Equestrian Sport in the Czech Republic, written by a successful barefoot and bitless/bridleless horseman.)
– Barefoot News (Luca Moneta’s Puissance win!), plus a full Advertiser Listing Directory and Marketplace Ads

Receive 4 issues of The Horse’s Hoof Magazine AND a super cool forum for $15 per year or $25/2 years. To subscribe, please visit:

Happy hooves & “Go Team Barefoot!”


Yvonne Welz

Guess Post by: Yvonne Welz, Editor
The Horse’s Hoof
P.O. Box 40 * Litchfield Park, AZ 85340
Phone: 1-877-594-3365
The Horse’s Hoof, News for Barefoot Hoofcare
The Horse’s Hoof on Facebook

Dressage Horse Logos

I have been busy adding more dressage logos to my site These a ready made logos with dressage horses graphics in the designs. They can be customized with your company name, business colors, and company tagline if you have one.

Here is an image showing some of these latest dressage horse logos

Dressage Horse Logos
Dressage Horse Logos

You will note that I have created some logos with the classic dressage movements: Levade, Piaffe, Capriole. And then there are the common movements of the extended trot and the canter pirouette. Is there a dressage movement you would like to see in a logo design? Just let me know about it below in the comments. Thanks!

By the way, I am posting many of my horse logo designs on Pinterest at Horse Logos (horselogos) on Pinterest please repin your favorite ones there.  Also you can pin the above image.

Here is a custom  dressage horse logo design I created for a client…

dressage-cr (Photo credit: A Love for Horses)


Effective Promotional Tactics that Get Your Equine Business Noticed

The overheads involved when running an equine business are often high, especially if you’re breeding thoroughbreds or show jumpers, so you’ll need to promote your equine business effectively whilst keeping costs low. Fortunately people love horses so you’ll be able to garner plenty of attention with your animals alone, though it’s certainly a wise move to branch out with your promotional efforts for maximum effect.

Consider an office

Whilst you might have a small office at your farm, ranch or stables, it’s often wise to invest in an office, even if it’s one shared with other people. This could prove an excellent investment if your stables are located off the beaten track, as many stables are, because it makes meetings with clients more convenient for them.
This is an important consideration to take note of because it’s often the case that potential customers don’t get around to paying farms, stables and ranches a visit because of the distances involved. However, when there’s an office in town to meet and discuss matters at, the likelihood of interested parties making the effort to meet in person increases exponentially.

Write a marketing plan

If you need assistance with writing a marketing plan and you have to pay for that assistance so be it – it’s a worthy investment. A marketing plan is like a road map for your equine business, one that helps you navigate your way to success, and one that also enables you to retrace your steps to work out where you went wrong. Having a marketing plan to refer to also helps you measure how successful your efforts have or haven’t been, thus providing you with the opportunity to make changes where required.

Keep your website current

Showcasing your majestic beasts with an up to date website is an excellent promotional tactic and you’re sure to attract a lot of attention this way, especially if you write original content about horses and equine activities to upload to relevant blog sites – small business, equine, farming, lifestyle, etc – and link this content back to your website. This will increase the attention your website receives, help to establish you and your business as an authority on horses and ultimately aid your business no end.

Don’t overlook the ‘cute factor’ either, especially if you breed ponies for sale, for as you can imagine, keeping interested parties up to date on the lives of your ponies as they grow older is a great way to keep visitors returning to your website time and time again.

Use promotional items effectively

Logo on Cap
Logo on Cap
Logo on Mug
Logo on Mug

There are countless promotional items that you can brand and give out to increase awareness of your equine business, including logo for your business or maybe it is time to refresh the one you have) However, it isn’t enough to have promotional items produced; you have to give them out to the right people and at the right places, like flea markets, community events and school fairs in your local area.

Holding a stall, or even a demonstration with free pony rides, at local events and markets is an excellent way to enhance awareness of your business – just think of the favorable impression a free pony ride and small promotional gift would make – and use your horses to sell themselves; after all, what could possibly be a better promotional tool to sell horses and equine products and services than the horses themselves.

These are some of many promotional ideas you can use to increase awareness of your equine business; what’s more, don’t forget to get creative and have fun with your marketing and promotional efforts – horsing about is well suited to equine businesses.

About the Author:

Dynamic Gift is one of Australia’s leading manufacturers of quality promotional items. Their range of products, found on their website, features lanyards, slinkies, trolley coins, umbrellas, wristbands and more.

A Horse is a Horse – Except of Course, When in Pain

Occasionally you’ll come across a horse in pain that just seems unexplainable. Caring owners have come to me feeling frustrated that their horse is still “off,” after trying every traditional and holistic health option they could think of.

There is always a reason that a horse is sore. Mainly it has to do with how his muscles support this skeletal system. Muscles contract and release. When muscles tighten and cannot achieve a full release, they will remain tense and will shorten over time. This puts strain on the surrounding areas.

Because tightening and spasms are an extension of the normal contraction process, these types of problems do not show up on x-rays or standard testing procedures. The horse’s problem can be a muscle misalignment.

English: photograph shows chest muscles of a h...
English: photograph shows chest muscles of a horse rolling over (Photo credit: Wikipedia)

Every move the horse makes produces stress upon a specific point. All muscles pull, so all skeletal motion is performed in this manner too. Tight muscles can lead to spasms, knots, muscle misalignment and blocked energy. When this happens you can start to see:

o Choppy strides
o Loss of impulsion
o Jump refusals
o Back soreness and hollowing
o Resistance to lateral flexion and bending
o Girthing problems
o Biting and other “bad behaviors”
o The horse being off and on “for no reason”
o Improper tracking forward, back, or laterally

Covering up minor problems most often ends up creating major ones.

Muscles are arranged in pairs of opposites, and muscles have two functions, to contract and release. In order for a muscle to release it must not have opposition and be able to stretch out. Muscle fibers attach to bone, so when muscles remain in a contracted state and are not released properly, this is where your horse’s pain points come in. When the pain points are released, then the muscles stop pulling on the bones, and the horse’s natural balance can return. The pain can
cease, and the muscle fibers can return to normal.

Did you know that 60% of your horse’s body weight is skeletal muscle? Horses’ muscles need oxygen and glucose from ingested food stuff. Oxygen is carried to the muscles by the circulation of blood. Any excess degree of muscle contraction or spasms will interfere with the free flow of  oxygen into the muscle tissue and the outflow of toxins, which will have an effect on the horse’s performance.

You can check your horse’s pain points before you ride him or when you are grooming him. By checking them you can prevent many problems before they develop. As Jack Meagher, Sports Therapist for people and equines alike said, “Remember any injury you can prevent is money in the bank!”

You may find that releasing your horse’s pain points:

o Increases athletic performance and stamina
o Improves Muscle Tone
o Improves suppleness and responsiveness
o Enhances mental and emotional well-being

When working on your horse, make sure it is not feeding time, and that he is not agitated or stressed.

There are books you can buy that show you stretches and body exercises to help your horse along and keeping him balanced. Just keep in mind that whatever method you choose to apply to your horse, allow yourself time to practice and be patient. Your will love you for it.

How to Identify and Release Your Horses Pain Points: An Owner’s Manual/Available on DVD – By Lorrie Bracaloni,

Guess post by Lorrie Bracaloni

Lorrie Bracaloni is a Certified Equine Holistic Practitioner on horses and humans; she helps horse owners learn to keep their horses balanced and happy.

Horse Lovers a Quick check to learn where your horse is in pain Go to your horse and put your hand opened over his withers and push in at the same time both sides, if he flinches, his withers are out and need to be released.

Learn more at

Lorrie Bracaloni has authored and self published three books and DVDs.

How to Identify & Release Your Horses Pain Points – Amazon
Natural Equine Remedies – Prevention-Solutions-Results – Amazon
Pet Grooming in the home working smarter not harder – Amazon


Would your equine business benefit from an outside office

Make your equine business a success

Whether you are breeding show jumpers or hunters, it is vital to inspire confidence in prospective clients if you want to succeed in the equine industry. For breeders that are based in Texas, a Houston office in a prestigious location could be a very wise business investment. If you are just starting out, you may think that it is not possible to run your business from such a location, owing to the high costs involved. However, this is not necessarily so as the short guide I have written below will demonstrate.

Business Success
Business Success

Making the right impression on a budget

Read the following tips to see how you can secure corporate headquarters that will impress your clients, without spending a fortune in the process

•    Consider sharing space with other companies in the same line of business. Not only are there possible synergistic benefits to such arrangements but you can also secure the use of luxury executive suites at a much lower cost than would be possible when renting a whole block on your own. There are many areas of expertise involved in horse breeding so it can make very good sense to locate your business close to other industry professionals and if you can save money in the process, so much the better.

•    Look at the managed commercial suites on offer. If you think it may be too difficult to put together a consortium of businesses to share an office block in town, and then to find the right sort of premises, it is well worth considering the range of serviced office space that is available for rent in your part of town. The advantage of renting this type of space is that there is no need to look for prospective business partners to share with you as the property management company in question will be responsible for finding other tenants to fill the available suites.

•    Share administrative and support staff. If you decide to rent serviced space, the management company will probably supply the staff that you need but if you are putting together your own group of small businesses to rent an office in town, you might like to consider sharing a receptionist and a team of IT technicians. A small horse breeding operation is unlikely to have the money available to hire a full-time administrative and support team and even if money is not a problem, it could be better spent on employees that will enable your business to expand. A qualified stud groom would be a good investment for a small breeder, rather than a computer expert who would spend most of his or her time waiting for something to go wrong. Furthermore, by sharing your admin staff, you can afford to spend more on premises.

•    Shop around. The commercial property market has become very competitive in recent years so it is well worth shopping around in order to get the best deal possible. If you find a space that is ideal for your firm but is simply too expensive to be practical, have a look at what else is available in the area as you could well find a similar space at a better price.

•    Be prepared to negotiate. Following on from the above point, many property owners and management companies are prepared to adjust their prices in order to attract the right type of tenants these days. If your business might attract other horse breeders to rent space in the same building, it is worth pointing this out to potential landlords. The possibility of extra revenue from rental contracts with other firms may induce them to offer you a better rate than would otherwise be available.


There are many things to consider when setting up a new equine business such as a small breeding operation and a lot of these will be factors such as stabling for stallions and mares, grazing land and other facilities that are directly related to the business of breeding horses. However, it is important to remember that it is loyal clients who will make it possible for you to make a profit in the years to come so providing them with a central location where they can come to discuss business should be high on your list of priorities as well.

Note from Joni: Many equine businesses could benefit from having a centrally located office even if it was shared and used only for a few days out of the week. A place to met with clients and catch up on office work, like connecting with people through social networks, updating your website, and book keeping.

Guess post by Regus
A Little About Regus
Having opened 243 new locations in 2012, Regus continues to be one of the biggest commercial space providers in the world. Information about booking a Seattle or Houston office is found on


Horse Head Logos for Sale

Newly created horse logos with horse heads in them. These professional ready made logos can be purchased at All logo designs can be personalized with your company or organization’s  name and colors. Tagline or slogan text is optional. Final logo files include all files needed for commercial and self printing and for web display.

Right now there are nine horse head logo designs for sale but more are currently in the works. There are also other pre-made logos posted at for you to view.

Horse head logos for sale at
Horse head logos for sale at

Visit the site to see the matching business card designs for each of these horse logos.

From Fall to Winter: A Helpful Checklist for Horse Owners

To help ensure that your horse is healthy and that you can perform chores efficiently, it’s crucial to prepare early for the winter months. Whether winter in your region means rain or snow, preparing beforehand can save you plenty of hassle over the cold, wet months. Fortunately, to help prepare for the fall and winter seasons, here is a basic checklist for horse owners:

English: Horse tied from overhead horizontal r...
English: Horse tied from overhead horizontal rod, mounted via a spring to a horse trailer. (Photo credit: Wikipedia)

1. Buy enough hay to last for the winter.

It’s important to keep in mind that the average 1,000-pound horse requires about 20 pounds of food per day (roughly 600 pounds per month). To help things run more smoothly, you should purchase your winter supply of hay beforehand in bulk. However, when buying in bulk, remember to look for green and leafy hay that smells fresh.

2. Regularly perform manure management.

To help reduce dangerous ammonia production and create less mud for your horse to stand it while housed in a barn, you need to increase the frequency of stall cleanings. Since a horse can create up to 50 pounds of manure per day, 50 pounds of mud can be created as well when mixed with rainwater. By cleaning up the manure in the paddocks, stalls, and other high-traffic areas, you can help keep your horse healthy and reduce mud throughout your property.

3. Check structures for possible repairs.

If you need to do any repairs to existing structures to make them more effective for the winter, it’s best to get them done as early as possible. It’s also important to check the roof runoff system to ensure that rainwater is directed away from the structures to prevent health issues or structural damage.

When checking your property for repairs, you should additionally ensure that you have adequate lighting throughout. By providing adequate lighting, you will be able to easily do your chores during the darker winter months.

4. Prepare the horse trailer.

English: Horse standing ready at the trailer, ...
English: Horse standing ready at the trailer, first morning of a competitive trail ride. (Photo credit: Wikipedia)

To keep your horse trailer in optimal working condition, you should store it inside and away from the elements during winter months. Other things that you may want to do when preparing the horse trailer include:

  • . Removing the emergency breakaway battery and storing it inside.
  • . Charging the emergency breakaway battery every 90 days.
  • . Jacking up the trailer and placing jack stands beneath the trailer frame to help keep weight off the tires.
  • . Lubricating any mechanical parts exposed to weather.

If you are in need of a new trailer, you can easily find great models to choose from through

5. Be highly visible when riding trails during hunting season.

Since hunting is allowed in many areas during fall and winter, it’s very important to take extra precautions when riding through the woods. To be more easily seen, you should wear highly reflective orange clothes such as vests and helmets. For your horse, you can purchase orange quarter sheets, neck collars, split boots, and more. Fortunately, there are plenty of other things you can do as well to make riding through fall and winter more safe.

With this basic checklist, you can make things easier for both you and your horse during the cooler fall and winter months.

— end —

Guess post by Albert Stayton:  Albert Stayton is a horse trainer. He shares his insights with others to help improve their care and training of horses.