Kimes Ranch Jean Company Has Launched A New Website
Western never saw this coming!
(Scottsdale, June 24th, 2014) With their new take on a historical product, Kimes Ranch has launched a website this week unlike any in the western world. Disposing of any stereotypical remnants that western fashion is not current Kimes Ranch is walking the line between fashion forward and western folk friendly. They have created an interactive website with lifestyle videos that give you a feel for their ranch life. Product videos and images that give you a clearer idea of what their products look like while in motion or styled in different ways and a blog featuring information about other complimentary brands, an inside look at the company, and other horse related topics. The idea behind the website is to show the essence behind the brand. With a long western history behind the Kimes Ranch name, Matt and Amanda Kimes are showing that history is the foundation for their classically inspired line of jeans. Their new website showcases real cowgirls and cowboys on the actual Kimes Ranch living “Western Uncomplicated”, as their tag line reads.
“We are aware that not all of our clientele will see the new site, as we still cater to a diminishing group who would prefer to talk to someone in person rather than doing it themselves on a website. However, there is a younger more fashion forward generation of cowgirls and cowboys who are Internet and social media savvy, we now cover both” claims Amanda Kimes. “Our purpose for this site was not only to showcase our products but to create a place where people could join our family and take in our culture. We are fairly candid in our blog on what goes on in the company and our personal blog entries give you some insight into who we are as people. This is business yes, but if we took ourselves too seriously, we would have taken a whole different approach to the site leaving out things like our Q and A and caricatures of our endorsees, which we refer to as family.” The website is meant to evoke emotion and build camaraderie as horsemen and women. “We are building what we hope to be a lasting relationship with our customers.”
Their original website did the trick. Product could be viewed and purchased however, it left out this new connection with its audience. Customers can now see the story of the company’s inception, Q and A’s with family and Mr. and Mrs. Kimes themselves, not to mention detailed pictures and videos on their products including 100 pictures depicting different ways to style your jeans. All in all this fresh makeover makes a statement in an industry a little lack luster when it comes to ecommerce. Kimes Ranch is raising the bar with a modern take on an iconic product and ensuring customer satisfaction at the same time. They offer free shipping for returns and exchanges to ease your mind about purchasing online. Also if you are unsure of your size you can email or call and speak to a “Ranch Hand” directly and they will talk you through the ordering process or take your order by phone. The site is meant to be easy and enjoyable, and it is. The video on the home page at kimesranch.com says more than you could ever express in words.
Matt and Amanda Kimes founded Kimes Ranch in 2009. The company was previously named Longhorn Jean Company but has been rebranded emulating the family culture of the company and the western heritage behind the Kimes name. Their Betty jean was featured in the “Best of the West” issue in Cowboys and Indians magazine and Horse and Rider Magazines May 2014 issue in an editorial on barn fashion requiring you to “not scrimp on style”.
Image Credit: Antonija
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