If you rely on your horses for income, you are going to have to have good marketing skills just like any other business. That’s right, horses don’t sell themselves! If you are a breeder, riding instructor, trainer, boarding facility, or horse dealer, you are going to need to reach and impress your potential customers in order to sell them your products and services. How do you do that? Just follow the steps illustrated below and you’ll be well on your way to enjoying a successful horse-related business!

1.) Know who your customers are. Who needs your products and services? If you are a training facility, then people with untrained horses need you. If you are a boarding facility, then horse owners who don’t have space at home for their horses need you. If you are a riding instructor, then your potential customers are anyone who wants to learn how to ride horses. You get the picture! A big part of making sure your horse business works is identifying your customers.

2.) Find out where your customers hang out. Where do horse people congregate? At feed and tack stores, at horse shows, at online horse-related web sites and chat rooms, to name just a few. Now break it down even further. Let’s say you are a breeder of Morgan horses. Sure, you’ll find some Morgan enthusiasts at the tack shop and feed store, but you’ll likely find them in droves at breed-specific shows. Find out what newspapers and magazines your potential customers read as well.

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A teenage receives a patent for a new horse weighing device called Equi-Calc, that is 98 percent accurate.

I just found this news release about a new horse business started by a young person named, Alyssa Hapgood: Teenager’s patent leads to family business

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New free horse computer wallpaper

The Arabian horse photos used to create this desktop image were sent to me from Carolyn Grant. They are of her a rare black, Egyptian Arabian stallion, “Saud El Zaghloul”, nicknamed “Z”. What a dream he is! I have also added these same horse pictures to six new horse ecards that I created and posted a few days ago.

I hope to add other horse wallpapers about once every other month. Please ‘Subscribe’ to my blog posting so you will know about them.

Horse Desktop Background

1024 x 768 pixels (computer screen resolution size)

Click the above horse photo of the horse wallpaper and Read the rest of this entry

12 new horse photo online greeting cards added

Two wonderfully generous ladies sent me a few gorgeous horse pictures that I turned into free greeting cards that you can send over the Internet.

Carolyn Grant has a rare black, Egyptian Arabian stallion named, “Saud El Zaghloul”, nicknamed “Z”. He is a dream – tall, dark, handsome, and exotic! Yep, good looking Arabian horses make my heart beat faster. Wish I could see him in the flesh. I added six new horse ecards from five of Z’s photos. They are posted in the following ecard categories: Arabian Horses, Friendship, Wise Words, Happy Holidays, Birthday, and Beauty.

Click on the images to view the full size ecards sharp and beautiful.

“Z is doing great & just came back from The Miner Institute, NY, where he goes for the breeding season. We are enjoying long trail rides now and we are training over fences again. He’s happy,” says Carolyn Grant.

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It is a given; with horses sh-t happens – and often

If you own or work with horses you end up in trouble of some kind or another, sooner or later. You have heard it before, “It is not IF, but WHEN you will get hurt by a horse.” Did you know that most horse accidents happen when you are not on the horse’s back? That means that there are more horse handling accidents then horse riding accidents.

One end or the other end can get you in trouble with horses – news article – Florida Man In Deep Doo Doo Over Composting Business Thursday, August 2, 2007 (sorry link to news article is gone now).

Please take extra care in all your dealing with horses and learn to be safer around them and on them. If you have a horse business it is an important part of your business to learn and teach horse safety. Also learn about the latest safety equipment and tack like safety stirrups and riding helmets.

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A business card does no one any good in the trash can.

Your business is your heart and soul, but for everyone else receiving your business card it is just another advertisement in a day filled with ads every which way they turn. So how can you design your business cards so that they attract and hold someone’s attention so they will pocket the card and use it later?

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Does your printed marketing products brand you as a champion?

I meet a lot of nice people over the Internet. One of them is Fred Aronowitz, a horse and business owner who discovered my horse business blog and emailed me that he liked my logo and business card designs. Fred owns ColorPrintingPros.com, a full color printing business and he feels he can offer my equestrian logo clients and site visitors a better printing deal knowing that horse people like you desire their printed items as polished, good looking, and robust as your horses.

Fred mailed me samples of his 4 color printing and WOW I am impressed – what eye candy – the colors are clean, crisp, and bright and even the tiniest text is sharp and readable. I really like the substantial feel of the cards, because of their extra thickness and the glossy coatings make the colors POP. Color Printing Pros’s standard paper stocks are heavy 14 Pt card stock with a free upgrade to 16 PT, if you wish, on all cards (except their short run specials.)

Most printing companies charge extra for these heavy card stocks and extra for coatings. Free overall UV coating is included on all card stock and free aqueous coating is included on all book and cover weight stocks. Their standard book weight stock is 100Lb gloss so you don’t need to pay for an upgrade to have your flyers and stallion sheets look and feel great.

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Hermosilla, a 15 year old race horse to run his 73rd career start!

This thoroughbred race horse is believed to be the oldest one racing in North America and he is a crowd pleaser. He is the son of Afleet and has won 14 races so far; 7 after the age of 13.

I not much of a race horse fan. I do love watching horses run, any horse run, but don’t like the fact that most race horses have a short, sad life, and many end up going slaughter. So it nice to read about one that has beat the odds and is still running and winning at age 15. I do hope they give him a wonderful retirement as they are quoted as planning to.

News article…Hermosilla, a fan favorite at age 15
Friday, August 03, 2007 By MARY RAMPELLINI DAILY RACING FORM

Too many people start horses too young and Read the rest of this entry

Artist with hooves and whinnies hold brushes and create paintings

Horses are know for running and jumping, but now there are a few that have taken up painting. They hold the paintbrush in their mouth and nod and swing their head while applying paint to canvas or paper. I bet some of these horse artist have sold more paintings than some human artist.

Horse business owners take note that the owners of these horse painters know how to get publicity; publicity equals more sales. Check out the PR news on Romeo and Juliet – newspapers, web sites, blogs, horse magazines to bird magazines. What does your horse or horse business do that is a bit different – news worthy ? – well get the news out with press releases and blog postings!

Meet the four horses that paint…

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You don’t have to have a horse related business to use horse images in your company logo.

The horse is a powerful symbol that represents a wide range of ideas – strength, performance, power, speed, beauty, grace, the wild west, free spirit, wealth, wishes, dreams, etc…

Check out the horse graphics >>>