To attract publicity you need a strong LASSO!
A lasso gives your product/service its publicity value. A lasso is whatever makes your business… U N I Q U E
Come on now, without something special to say about your business you don’t have anything news worthy. Who is interested in hearing about another business opening?
But if you can find and display the uniqueness that makes you stand out from the crowd then that is NEWS and you will get your F R E E publicity. Great lassos grab the media and make your attempts to gain publicity as easy as leading a hungry pony to spring grass.


