Or avoiding the saddle sores of a bad web site address (URL)

FREE or PAY

First off let’s answer the FREE or pay website question. Many horse businesses post their websites on free web site hosts like Homestead, Angelfire, GeoCities, and others. They’re free, fast, and simple — so many of you say, ‘Hey, why not?’

These free sites will cost you more than you should be willing to pay in lost business generated from lost respect, lost confidence, and lost attention from your potential customers.

Why? Because most of these free sites have the look of cheap/clipart sites which make people think your horse business is just a weekend hobby that you really don’t take serious and couldn’t be bothered to advertise correctly. Your website visitors are going to question the quality of your horses quality, your horse training abilities, and/or your horse boarding facilities based on what they can see – your website’s poor quality.

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